LG ‘Experience Wall’ In-Store Demonstration Honored with ‘Best of Times’ Award


LG Receives ‘Design of the Times’ Kudos from Path to Purchase Institute for LG OLED, LG SUPER UHD, 4K and HDR Consumer EducationENGLEWOOD CLIFFS, N.J., Oct.  10, 2016 – LG Electronics USA has been honored by the Path to Purchase Institute with the “Best of the Times” award for the LG TV Experience Wall featuring 2016 LG OLED, LG SUPER UHD TVs and premium sound systems. The award is the top honor in the Path to Purchase Institute’s 21st annual Design of the Times Awards competition.

LG’s TV Experience Wall, developed by LG Electronics USA and produced by Design Phase, is an interactive television display designed to educate TV shoppers about the latest advancements in TV picture quality, including High Dynamic Range (HDR) and 4K Ultra HD resolution, on the award-winning 2016 LG OLED and LG SUPER UHD TVs. It was chosen from more than 250 entries as “Design of the Times Gold Award” winner in the Consumer Electronics category, and as the overall “Best of the Times” platinum honoree from among all category award recipients.

LG tasked Design Phase to design and build multiple size versions of the TV Experience Wall, initially for Best Buy stores, to help TV shoppers better understand and experience emerging technologies:

  • OLED TV: Showing how the unmatched picture quality LG OLED 4K TVs deliver with perfect blacks, intense colors, and infinite contrast all housed in a one-of-a-kind sleek, slim design. LG is the first and only to bring to market this new cateogory of 4K TV with its state-of-the-art 4K LG OLED TVs.
  • High Dynamic Range (HDR): Delivering brilliant brights, darker darks and a wider palette of colors, reproducing images that are more true to life. LG OLED and LG SUPER UHD TVs support all HDR standards.
  • 4K Ultra HD: Demonstrating the stunning quality of 4K resolution, which delivers four times the pixels of conventional HDTV for image clarity with exceptional detail and realism.
  • Premium Streaming Soundbars: Bringing enhanced audio performance and the ultimate home theater environment.

Smart TV: Making it fast and easy to switch between live TV, streaming content, and external players using LG’s critically acclaimed webOS 3.0 Smart TV platform.

“Our LG TV Experience Wall was designed to educate consumers on the latest TV technology while immersing them in an incredible visual and audio experience on our stunning 4K OLED, Super UHD TVs and streaming soundbars,” said Rachel Olson, senior manager of customer marketing, LG Electronics USA. “OLED, HDR and 4K are amazing new technologies, but it can be daunting for some consumers to fully grasp their benefits. The LG Experience Wall is an ideal way to educate consumers in a meangiful, and highly engaging way with our leading retail partners,” said Olsen, who also was honored by the Path to Purchase Institute, as a 2016 Women of Excellence winner.

The Path to Purchase Institute is a global member community serving the needs of brands, manufacturers, retailers, agencies and the entire ecosystem of solution providers along the path to purchase.

For more information about LG 4K OLED and Super UHD TVs and premium sound systems, visit LGUSA.com.

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LG and logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics, a proud 2016 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. For more news and information on LG Electronics, please visit www.LG.com.

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