Lincoln International Represents The Riverside Company and Management in the Sale of Spectrio to Bertram Capital


CHICAGO, Oct. 6, 2017 /PRNewswire/ — Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that The Riverside Company (“Riverside”) has sold Spectrio Holdings, LLC (“Spectrio” or the “Company”) to Bertram Capital (“Bertram”).  Terms of the transaction were not disclosed.

Headquartered in Oldsmar, Florida, Spectrio is a leading full-service provider of customer engagement solutions to a diversified set of enterprise and small to medium sized businesses.  Spectrio offers its customers subscription access to a suite of customized content solutions ranging from on-hold messaging to digital signage and in-store music and messaging, enabling clients to engage and educate their customers, thereby increasing sales and improving customer retention. Having completed 24 acquisitions since inception, Spectrio has led the consolidation for location-based content services.

Peter Tsang, Partner at Riverside, commented, “Lincoln’s deep understanding of the Spectrio business model, resulting from their extensive experience in the marketing services sector, as well as strong relationships with global acquirers and process execution capabilities, enabled us to convey the Spectrio story in a highly compelling manner and resulted in a great outcome for the shareholders and management team.”

Aaron Kleinhandler, CEO and Co-Founder of Spectrio, added, “Lincoln worked seamlessly with the management team throughout the process.  We appreciated their level of senior attention and guidance.  We are excited to partner with Bertram, who is well-positioned to help Spectrio accelerate growth both organically and through acquisitions, as we continue to provide best-in-class service for our customers.”

Lincoln served as the exclusive sell-side advisor to Riverside and Spectrio, working closely with the Company’s management team and shareholders throughout the sale process, including providing advisory expertise and managing the preparatory, marketing, negotiation and due diligence phases of the transaction.

For more information on our Global Technology, Media & Telecom Services Group Leadership Team, please visit

For more information on our Global Business Services Group Leadership Team, please visit

About Spectrio

Spectrio is one of the nation’s leading end to end technology-enabled audio and video marketing companies, providing professional content and managed services on a monthly subscription basis. Spectrio’s solutions, consisting of On-Hold Messaging, Digital Signage and Overhead Music, enable its clients to engage, educate and entertain their customers, across all digital customer touch points. 

About The Riverside Company

The Riverside Company is a global private equity firm focused on making control and non-control investments in growing businesses valued at up to $400 million. Since its founding in 1988, Riverside has invested in more than 480 transactions. The firm’s international portfolio includes more than 80 companies.

About Lincoln International

Lincoln International specializes in merger and acquisition advisory services, debt advisory services, private capital raising and restructuring advice on mid-market transactions. Lincoln International also provides fairness opinions, valuations and joint ventures and partnering advisory services on a wide range of transaction sizes. With nineteen offices in the Americas, Asia and Europe, Lincoln International has strong local knowledge and contacts in key global economies. The firm provides clients with senior-level attention, in-depth industry expertise and integrated resources. By being focused and independent, Lincoln International serves its clients without conflicts of interest. More information about Lincoln International can be obtained at


Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend