NEW YORK, January 22, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that LINKETT (a WestonExpressions Inc. company) has joined the marketing association. LINKETT, based in Toronto, provides real-time traffic data for more than 100 digital signage networks.
“LINKETT offers an extremely valuable service to digital out-of-home networks by providing them with real-time audience data to increase efficiency and boost revenue,” said Barry Frey, President & CEO of DPAA. “We look forward to working with them and to their participation in our active, involved community of members.”
Douglas Lusted, CEO, LINKETT, said, “Joining DPAA is an important step for us. It will enable us to make valuable connections as well as to participate in helping to chart the exciting future of the digital out-of-home industry and how data will be used with programmatic exchanges.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About LINKETT (www.LINKETT.com)
LINKETT launched in 2013 and provides real-time analytics for the DOOH advertising industry using proprietary IOT technology. Their rapidly growing platform enables DOOH networks to easily measure, optimize, and report campaigns to advertisers and programmatic exchanges. With programmatic advertising becoming a growing trend in the DOOH industry, LINKETT is committed to delivering real-time data to enable true automated transactions.
LINKETT offers a refundable pilot package for DOOH networks to test at www.LINKETT.com