NEW YORK, Sept. 27, 2018– DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that LiveDOOH has joined the association.
Based in Germany, LiveDOOH provides a unique “automation platform” for use by media owners, retailers and media agencies. The team behind LiveDOOH’s programmatic platform is composed of highly experienced specialists in the fields of advertising, software development, algorithms and data analysis.
Barry Frey, DPAA President & CEO, said, “LiveDOOH helps its customers tap into the great potential of digital-out-of-home advertising through predictive targeting, its ability to handle mixed-goal campaigns and dynamic scheduling based on virtually any type of data. We look forward to working closely with them to help advance their business.”
Fernando Mayorga, CTO, LiveDOOH, said, “We started our company on the firm belief that DOOH advertising had a greater potential than just playing back ads in a loop; that it can have the same adaptable capabilities as online advertising, while respecting the specific needs of OOH. Our cloud-based platform accomplishes this. We are joining DPAA because of our admiration for all that Barry and his team have done to help grow the DOOH industry, and our desire to be a leading impulse in this exciting movement.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About LiveDOOH (www.livedooh.com)
Based in Germany, LiveDOOH provides a unique optimization and dynamic inventory management platform for use by the whole DOOH industry. It already powers the inventories of major media owners and retailers, helping them achieve greater yield, and opening up previously untapped sources of revenue. The team behind LiveDOOH’s cloud-based programmatic platform is constantly pushing the boundaries of the doable, or even conceivable, to make planning, buying and delivering ads in DOOH a smarter and more efficient process.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.