Lyle Bunn Leaves Digital Signage Consulting to Focus on the Center for Digital Experience


New York, NY – October 9, 2017: Lyle Bunn announced today that he will no longer provide services as North America’s longest-serving independent analyst, advisor and educator related to digital signage but will focus fully on the development of Center for Digital Experience (CDX), which accelerates on-location dynamic media investment and links end users with capable providers.

Bunn said, “the supply and use of digital signage will continue to make significant contributions to brand development and organizational productivity. The strong planning frameworks that underpin these enabling technologies should now be applied to a broader digital experience narrative, and I look forward to contributing to this”.

He added, “Digital experience is the on-location expression of customer experience, the improvement of which is a core priority for business to consumer enterprises. Digital experience encompasses a wider range of processes and tools than have generally applied to dynamic signage”.  

About Lyle Bunn
Lyle Bunn (Ph.D. Hon.) has been a long-serving, tireless force in the ongoing growth of North America’s dynamic signage and place-based media sectors. His contributions have been recognized in his being nominated for the ELEVATE Award as Customer Experience Influencer of the Year, being named one of the “11 Most Influential People” in place-based media by Digital Signage Today and one of the “50 Industry Innovators and Influencers” by Sign & Digital Graphics Magazine. Lyle has served as a member of the BrainTrust of, the Consultant Advisory Council of Digital Signage Expo, as Adjunct Faculty of InfoComm International and on the judging panel of numerous awards programs. He has assisted hundreds of brands, end users and network operators in their planning, execution and optimization of location-based digital media, has helped to train over 20,000 end user, agency, integration and supply professionals, and published over 450 articles, guidebooks and white papers. His Digital Signage Planning Guide, which will soon be released in its seventh edition, is used around the world. See

About the Center for Digital Experience

The Center for Digital Experience (CDX) supports brands and business to consumer organizations with education and introductions to digital media providers. By enabling the planning, design, investment, sourcing, operations and optimization of on-location digital experiences, greater returns on time, effort and investment are realized. CDX promotes webinar recordings, case studies and “how to” guides to its extensive base of contacts and through its partnerships. Sponsors of CDX benefit from increased profile and the introduction to supply opportunities. On March 27, 2018, CDX will host a pre-DSE18 educational event for end users titled “Activating Digital Experience”. See for educational materials and sponsor contact.

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