Margaritaville Resort Orlando Makes Waves with Digital Display Technology


KISSIMMEE, FL — Jimmy Buffett’s newest vacation attraction Margaritaville Resort Orlando celebrated its grand opening earlier this year with cutting-edge digital display technology from SNA Displays. The sprawling destination resort located just south of Orlando in Kissimmee is the latest amusement park property to utilize digital displays as a way to attract and engage visitors.

The project incorporates a wide assortment of digital signage over a vast campus and for various purposes, including digital wayfinding, pylon identification signage, and spectacular assets. In total, there are more than 30 digital displays, including LCD monitors, free-standing kiosks, and interior and exterior LED screens.

“This was such a wonderful project for our team, and we couldn’t be happier with the results,” said Dennis Hickey, president of SNA Displays. “With major accomplishments in various market segments like LED spectaculars and corporate interiors, it is very rewarding to be involved in such a prominent resort and amusement park project like this.”

The flagship signage for the new Margaritaville property is an LED display at the Island H2O Live! Water Park wave pool measuring 42 feet wide by 22 feet high. The screen has a resolution of 1,280 by 672 pixels.

Upon entering the waterpark, visitors are greeted by an LED display approximately 21 feet wide by 9 feet high just above the turnstile awning. A twin LED screen, also installed above the awning, can be viewed as resort guests exit the waterpark. Both of these displays have a resolution of 480 pixels wide by 264 pixels high.

Across the 300-acre property in the retail area of Margaritaville are several additional LED installations by SNA Displays. An entrance pylon contains a mix of two-sided static and digital signage, including a 16-foot-wide-by-9-foot-high LED display. There are also three LED screens placed around various roundabouts in the retail area of the resort, providing themed and directional messaging to resort traffic.

Another double-sided pylon display was installed close to the 184-room resort hotel. This vertically oriented LED screen measures 11.5 feet wide by 19 feet high with resolution of 352 pixels wide by 576 pixels high.

All exterior LED displays at the resort were produced from SNA Displays’ Empire™ product line and feature a 10-millimeter pixel pitch.

SNA Displays also supplied an interior videowall for the resort’s hotel lobby. The 20-feet-wide, 9-feet-high  screen from the SNA Displays’ BOLD™ line of interior display products features a 2.5-milimeter pixel pitch. At 2,400 pixels wide by 1,080 it’s the highest-resolution LED video display on the property.

“I’d like to thank SNA Displays for an overall great experience with the signage for the Margaritaville Resort Orlando development,” said Peter Brown, executive director of operations and asset management for Encore Capital Management. “From purchase order to commissioning to support, there were so many important aspects of this project that the team from SNA Displays managed successfully.”

The digital signage network will be promoting various events and activities throughout the resort in addition to displaying commercial content. Media sales are managed by Boldsite Media.

“We’re very excited to be partnering with Encore and SNA Displays on this great project,” said Bob Johns, president of Boldsite. “More and more, brand ambassadors and other marketers are looking for ways to reach consumers in destination environments. Margaritaville Resort Orlando just exudes a fun, lively environment, perfect for companies to reach and interact with people of all ages.”

For more information on the digital displays at Margaritaville Resort Orlando, visit

About SNA Displays

SNA Displays is focused on bringing its clients’ creative visions to life. Established in 1993, Sansi is one of the world’s largest manufacturers of LED products, utilizing more than 2 million square feet of manufacturing space and owning more than 250 patents.

In North America, SNA Displays is headquartered in New York City’s historic Times Square and has worked with clients to create and build some of the largest and most recognizable outdoor and indoor digital spectaculars in the industry. Discover more about how Dreams Live Digitally® at

About Encore Capital Management

Encore is a vertically integrated real estate investment and development firm that invests in distressed and opportunistic properties, multifamily apartments, and large master-planned residential and resort communities. Visit Encore at

About Boldsite Media

Based in New York City, Boldsite Media is a destination media company that creates boundless brand environments in high-traffic public places and partners with real estate developers, agencies and marketers to custom-design unique media experiences that tell highly immersive and integrated brand stories. Boldsite assets will be located in some of the most exciting lifestyle, mixed-use, entertainment, sports and retail destinations in the U.S. Boldsite Media is a well-funded start-up and part of the BIG Outdoor family of companies. Visit Boldsite at


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