ATLANTA, March 8, 2017 — Retail innovation agency MaxMedia will bring insights on the convergence of digital media and the retail customer experience to attendees of the Digital Signage Expo, taking place March 29-30 at the Las Vegas Convention Center. As in previous years, MaxMedia EVP Customer Experience Laura Davis-Taylor and VP Strategy Ed King will both contribute to the educational cause.
“As the lines between digital and physical retail continue to blur, the wow factor of a digital signage display in the aisle no longer exists,” said Davis-Taylor. “Shoppers crave excitement and engagement, and expect more out of the in-store experience. Our two presentations will address these changing times, the emerging opportunities and what retailers—and the systems integrators that partner with these businesses—must do to innovate and evolve their digital media experience inside the store.”
Davis-Taylor’s thoughts encapsulate exactly what attendees will learn from “Let’s Get Phygital!,” a joint presentation with King taking place on Wednesday, March 29 from 2-2:50pm in Room S219 (Session Number S10). Aimed at ProAV/IT systems integrators and retail managers, salient educational takeaways from this presentation include:
- What digital native virtual retailers, or “Pure Play” retailers can teach brick and mortar
- Why distinction across omnichannel elements (online, mobile, digital, physical) is fading
- How to reset customer expectations inside the store with multi-sensory experiences
- A detailed outline of Brick and Mortar’s “5 Ways Forward” for a “Phygital” experience that outpaces the momentum of Pure Play retailers
The following afternoon, King will present “Dopamine > Dollars: How to Create ‘Brain Busting In-Store Digital Engagements,” which dives deeper into the neuroscience associated with shopper engagement in brick and mortar. This free-on-floor worship takes place at Booth 1231 from 12:30-1pm (Session Number BP10).
The challenges and solutions that King will outline in this presentation fully align with MaxMedia’s strategy for increasing shopper loyalty and revenue for the brick and mortar retailer—while also helping people rekindle their love for brick and mortar shopping.
“Digital is without question the most underestimated in-store weapon for the brick and mortar retailer today,” said King. “MaxMedia excels at working with systems integrators and retail businesses to create digital engagements inside stores that go far beyond the display to a comprehensive, multi-sensory experience across sight, sound, touch and even smell. This presentation will educate on neuroscience techniques and clarify exactly how sensory engagements can be effectively applied inside the retail environment to dial up dopamine in shoppers’ brains—and increase basket size.”
MaxMedia is also proud to share that Davis-Taylor, a recent appointee to the Digital Science Federation Board of Directors, will join industry thought leader Lyle Bunn and two other distinguished panelists for “The Integration Tonight Show,” a Keynote session on March 29 from 8-8:50am at the Renaissance—Capital Room (Session Number K2). The panel will mimic a Johnny Carson-era Tonight Show format and cover a variety of topics that correlate with effective systems integration strategies for digital signage. More information on this session can be found here.
MaxMedia is a retail innovation agency dedicated to modernizing the shopping experience for today’s always-connected, experience-seeking shoppers. Through strategic insight, beautifully crafted content, interactive solutions, innovative technologies and continuous measurement, MaxMedia’s compelling storytelling converts shoppers into buyers. Visit www.maxmedia.com for more information. Visit www.maxmedia.com for more information.