MaxMedia’s King and Davis-Taylor to co-Present “Let’s Get Phygital!” at Digital Signage Expo 2017


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Ed King, Vice President of Strategy and Laura Davis-Taylor, Executive Vice President of Customer Experience, both of MaxMedia, will co-present a session at DSE 2017 entitled, “Let’s Get Phygital!”

To be presented Wednesday, March 29 at 2 p.m., this session will discuss how the lines between digital and physical retail continue to blur, what customers expect from their store experience and where the next big opportunities are to break down the brick-and- mortar barriers. Attendees will learn:

  • What shoppers are expecting of today’s in-store experience, and how meeting that will improve loyalty and return visits.
  • About the integration strategies for effectively building a comprehensive digital media presence inside the store.
  • Why big data and the Internet of Things matter to the digital retail experience.

“As brick-and-mortar retailers continue to compete with the ease, selection, price and convenience of online shopping, it’s become more important than ever to make the store a compelling experience,” said Davis-Taylor. “But it’s hard. Retail has been stuck in its ways for many, many years and partly to blame is a general industry-wide aversion to change.”

Registration for DSE’s Wednesday Pro AV/IT Systems Integrators session “Let’s Get Phygital!” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Attend two shows on the same trip – qualified GlobalShop 2017 attendees are welcome to tour the DSE 2017 show floor! Show badges are all that is required for entry to the DSE 2017 Exhibit Hall, Wednesday, March 29 and Thursday, March 30 from 10 a.m. to 5 p.m.

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

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