McDonald’s Launches Weather-Reactive Outdoor Campaign

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The Screen @ Trinity Leeds MCD

London, UK (26 April 2018) – Today, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions.

In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts.

For example, an unwrapped burger represents the sun, while an upturned box of fries signifies rain. There are eight different icons to show how volatile April weather can be.

The campaign was planned and booked by OMD and Talon and produced by Grand Visual. Dynamic content is managed and delivered by QDOT, using the ad tech platform OpenLoop.

Hannah Pain, Senior Brand Manager at McDonald’s said: “We are very excited to be using some of our most loved products to join in the very topical April weather conversation.”

Ben Newman, Creative at Leo Burnett London added: “Don’t trust the weatherman.  This April, McDonald’s has got you covered.”

Contact: Alix Wood, Grand Visual, 07 989 068 416, alix.wood@grandvisual.com.

 

CREDITS

CREDITS

Chief Creative Officer

Creative Director

Chaka Sobhani

Pete Heyes

Art Director

Ben Newman

Liane Dowling

Copywriter

Ben Newman

Liane Dowling

Designer

Paul Reddington & Kinda Savarino

Account Director

Vicki Reiz – Board Account Director

Steph Bates – Senior Account Manager

Gracie Smith – Account Manager

Planning Director

Max Keane

Planner

Caitlin Morley & Catherine Owen

Agency Producer

Sarah Ioannou

Illustrator

James Andrews

Production Company

Grand Visual

Campaign Management

QDOT’s OpenLoop platform

Media Planning and booking

Talon and OMD

 

About Grand Visual

Grand Visual is an award-winning production company providing creative services for digital OOH. Made up of experts in creative, technology, production, storytelling, and digital marketing, Grand Visual craft compelling stories which maximise the effective use of digital OOH for advertisers and agencies around the globe.

About QDOT

QDOT is an independent ad tech business delivering smarter campaign management for digital OOH at scale. The suite of platforms allows advertisers and agencies to efficiently deliver, track and optimise campaigns with real-time, reactive messaging and scheduling capabilities.

QDOT offers some already well-established platforms including OpenLoop and FileDrive, which to date, have delivered over 1,600 campaigns across Europe, Asia, Australia and the Americas. With offices in London and New York, QDOT is trusted by some of the world’s largest OOH media buyers including Talon, Kinetic, Omnicom Media Group, MediaCom and Rapport.

 

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