NEW YORK, May 21, 2018 — DPAA, the leading global organization for everything digital out-of-home, announced today that MediaMath has joined its membership ranks. MediaMath delivers products and services that make the digital world better by enabling the delivery of transparent and engaging advertising across all digital touchpoints.
“We are delighted to be the first omnichannel DSP to join DPAA and bolster our work to bridge the gap between DOOH and other digital marketing channels,” said Lewis Rothkopf, GM, Supply, MediaMath. “DOOH is an exciting space for CMO’s who can create smarter media plans and open up opportunities to leverage data to activate exciting applications including, for example, dynamic creative.”
MediaMath is known for its pioneering work around transparency, and for championing the movement to revolutionize traditional marketing by delighting consumers with relevant advertising. The company works with both brands and agencies to power digital advertising across all digital touchpoints,
Barry Frey, DPAA President & CEO, said, “MediaMath is at the forefront of programmatic buying, which is one of the accelerants driving the rapid growth of digital out-of-home as a marketing tool for brands. We welcome them to our organization and look forward to working closely with them on key initiatives.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About MediaMath (www.mediamath.com)
MediaMath helps leading global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze and optimize their digital advertising campaigns across mobile, video, audio, social, digital out of home and Advanced TV formats. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath was recognized by Forrester in 2017 as a leader in the demand side platform category and as a leader in the data management platform category. MediaMath has offices in 17 cities worldwide and is headquartered in New York City. To learn more about how MediaMath helps innovative marketers delight their customers and drive real business outcomes, follow us at @mediamath or visit www.mediamath.com
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey