Mesmerize Joins DPAA


NEW YORK, November 5, 2019DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Mesmerize, an out-of-home media company specializing in providing patient education at the point-of-care, has joined the association. 

Barry Frey, DPAA President & CEO, said, “Mesmerize provides a tremendously valuable service – for both consumers and advertisers — that advances patient education solutions at the point-of-care. We welcome them into our community of members and were pleased they were able to join us at our Video Everywhere Summit on October 15.”

Craig Mait, Mesmerize President & CRO, said, “Barry and his team have done a great job in helping to take point of care into its digital future, and we are excited about having the opportunity to work with them to further develop our footprint.”

Mesmerize, a prominent out-of-home media company specializing in providing patient education at the point-of-care, announced in July its acquisition of Pharmacy Health Network (PHN), the only out-of-home digital network dedicated to retail pharmacies.

With digital screens in over 1,100 pharmacies nationwide, the network enables advertisers to repurpose traditional TV spots to reach both patients waiting to fill their prescriptions and general shoppers right before the point of purchase.

The acquisition also kickstarts Mesmerize’s development of digital screens in specialty doctors’ offices and community-based organizations where they currently have static media. The network will offer even more high-impact options for their partners as Mesmerize continues to provide patient education at the point of care in 2020.

DPAA is a global out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. 


About Mesmerize (

 Mesmerize is a specialty out-of-home advertising company focused in three primary areas: point-of-care, point-of-sale, and transit. Mesmerize, under the BriteVision name, also produces custom coffee sleeves for cafés, convenience stores and other distribution partners. Mesmerize is headquartered in New York, NY and Oakland, CA. 

About DPAA (

Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.



Facebook: @DPAAorg

Instagram: @dpaa_org



Barry Frey on Twitter: @barryfrey


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