NEW YORK April 18, 2019 — Mesmerize, a prominent out-of-home media company specializing in providing patient education at the point-of-care, announces a new strategic partnership with Pharmacy Health Network (PHN), the only out-of-home digital network dedicated to retail pharmacies. Mesmerize is now the exclusive sales and marketing representatives for PHN.
Together, the two companies will continue to educate and advertise to patients at key point-of-care locations, including doctors’ offices, pharmacies, and community-based organizations. With PHN’s leading digital technology and Mesmerize’s relationships with key advertisers and advertising agencies, the partnership will better deliver patient engagement at critical points throughout the patient journey.
“Mesmerize is proud to be working with Pharmacy Health Network, a tech-forward healthcare advertising company that will help launch us into the digital space with their 1,200+ screens,” said Gregory Leibert, CEO of Mesmerize.
Through Mesmerize, PHN and their client partners will now have a consistent team for planning and buying media. The exclusive partnership will help bring more engaging and educational wellness content to the nearly 3 million monthly consumers PHN already reaches.
“The Pharmacy Health Network team will be working in the background for seamless execution as we continue to grow our footprint of retail pharmacy locations, manage industry-leading ad technology and create new location-based experiences such as our digital shelf talkers and interactive product coach, HealthTouch™,” said Ian Stone, President and Chief Experience Officer of Respario, the parent company of PHN.
Point-of-care advertising stimulates patients to discuss brands directly with their physicians and pharmacists and inspires patients to take action. Of the millions of Americans who go to the pharmacy, 85% self-treat with over-the-counter meds before they even see a doctor and 23% are likely to purchase an OTC product during their visit.
Mesmerize is a specialty out-of-home advertising company focused in three primary areas: transit, point-of-care, and point-of-sale. Mesmerize, under the BriteVision name, also produces custom coffee sleeves for cafés, convenience stores and other distribution partners, in addition to the sleeves produced for advertisers. Mesmerize is headquartered in New York, NY and Oakland, CA. For more information, please visit http://www.mesmerize.com.
About Pharmacy Health Network:
Since 2009, Pharmacy Health Network has been a trusted voice in pharmacies, and an integral part of the path to purchase in a patient’s healthcare journey. Pharmacy Health Network delivers advertisers access to 3 million consumers on a monthly basis. Through digital signage and other platforms, Pharmacy Health Network gives advertisers the ability to directly message retail pharmacy shoppers and empowers those consumers to engage in a conversation with their pharmacist, doctor, or make an unplanned purchase. https://www.phntv.com/