NEW YORK, Aug.14, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Mexico-based Postermedia has joined its membership ranks.
Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with wi-fi, Bluetooth, 3D volumetric, augmented reality, luminescent, olfactory systems and interactive screens.
Barry Frey, DPAA President & CEO, said, “We welcome Postermedia as our Latin American membership continues to grow. They are doing really impactful, ground-breaking work in their home country and we look forward to introducing them to the DOOH global community sharing best practices and innovative ideas.”
Emilio Murillo, spokesman, Postermedia, said, “We are eager to participate in DPAA’s member events and, of course, their annual Video Everywhere Summit this October. We are excited about working with Barry and his team, and to meeting our colleagues in the U.S.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Postermedia (www.postermedia.com)
Postermedia and its elements of urban furniture with integrated advertising are in all the spaces of the cities where people travel, circulate and where people direct their views by instinct to find important, useful and practical information for daily life. It is a means of indoor and outdoor advertising aware of the behavior of people on the move, offering innovative, modular and effective communication strategies to bring the public directly into contact with consumer and social welfare brands.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey