With the spread of COVID-19, several experts predict that we will need to social distance until 2022, the 2-metre social distancing rule may very well become part of the ‘new normal’. As a result, retailers are demanding solutions that will provide an effective and reliable method of counting the number of customers in their stores at any given time.
The current people counting measures introduced by some retailers, such as laminated numbered cards, a staff member counting people as they enter or even coloured laundry pegs, do not provide shoppers with a sense of well-being and security. These makeshift solutions, not only put customers at risk through touch, but may indeed end up harming the brand and putting off customers.
As a result, Moving Tactics, South Africa’s leading digital signage solutions company, has developed a reliable and cost-effective product that can be scaled to any size retailer to manage the entry of customers into a store.
According to Chris Day, Managing Director of Moving Tactics, their People Counting Solution has been created in response to retailers who need to stay compliant with new government regulations pertaining to social distancing so as to ensure that they keep their customers safe. “The solution combines digital signage with people counting technology that keeps track of the number of people entering and leaving a store and compares that to the store’s actual capacity. This number is then communicated via a digital screen at the entrance to waiting customers and staff, both visually and via a buzzer feature. The stand can also be fitted with a hand sanitiser to create an all-in-one unit.
This system provides accurate information and reporting that presents law enforcement with surety as well as giving customers and staff peace of mind that their health and well-being are a priority,” says Day.
Furthermore, the digital screen is an ideal platform for sharing content with waiting customers. The content may include health-related information, promotional advertising or the latest updates on current pandemic regulations. “As part of the solution, we have included a maintenance plan and content management offering so that retailers are confident that the latest facts and information are displayed in a visually dynamic and engaging way,” explains Day.
Moving Tactics’ People Counting Solution has been developed locally to meet the needs of retailers in South Africa. “We are proud to bring a contactless, authoritative technology like this one to market. I am confident that retailers who employ technology like this will not only boost their brand but also win over customers with their professionalism and care,” concludes Day.
Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions.