The award-winning Digital Arts program administered by MTA Arts & Design has no intention of resting on its recent laurels. Instead it’s seeking to establish a deep pool of fresh new media artists to be considered for upcoming installations and opportunities at Fulton Center in Lower Manhattan and other digital assets across the MTA network. Professional Artists working with digital media with prior experience on multiple channel installation, and capable of creating a dynamic environment with moving images, are encouraged to apply. Through the Digital Arts Program, MTA Arts & Design works regularly with new media artists to produce eye-catching, moving art pieces that engage customers in an immediate way.
“Digital arts is such a dynamic field, with endless potential to delight and excite passersby, said MTA Arts and Design Director Sandra Bloodworth. “We want to build on the success we’ve had so far and continue to engage our riders with dynamic works that inspire a thought that makes them pause or smile along their journey,” added Bloodworth.
At DSE 2018, MTA Arts & Design won its third APEX Award, a Bronze in the Transportation Category for “The Fluid.” Created by Brooklyn-based interdisciplinary artist Chris Doyle, “The Fluid” focuses on the rhythmic aspects of water at every scale, from phase change to the global water cycle, and the fragility of that cycle. Presented as a constant flow, the piece drifts between forms of representation and abstraction to mirror the tidal motion of daily commuters passing through Fulton Center, the busy subway hub served by the 2 3 4 5 A C and J lines.
The Westfield Fulton Center network synchronizes 44 LCD video walls, totaling more than 1,200 square feet and nine locations of LED, totaling more than 2,100 square feet. The complex media network plays in one and two-minute loops, offering news feeds, sports, weather, advertising, transit information and digital art. The program runs for two minutes at the top of every hour throughout the Fulton Center complex and the Dey Street pedestrian tunnel that connects multiple New York City Transit lines to the World Trade Center PATH station. The MTA Arts & Design Digital Art program is presented with technical support from Westfield Properties and ANC Sports.
“The network at Fulton Center requires a good deal of back end synchronization for the art content to display as designed,” said Yaling Chen, Deputy Director and leader of the Digital Art team at MTA Arts & Design. “For that reason alone, we strongly recommend that artists looking to apply visit the installation in situ, or on our website prior to applying if at all possible,” added Chen.
A selection panel comprised of arts and design professionals will review submitted materials and select finalists to develop art proposals for digital art programming throughout 2019. Finalists will be given a detailed overview of the technical specifications to create a site-specific proposal, for which they will receive an honorarium. Following the panel’s review of proposals, up to three finalists will be selected per project in each calendar year. Project budgets and honoraria will be determined depending on the nature of the project, and may include coding, pre- and post-production. As part of this honorarium, the selected artist will be required to oversee the production and installation of the artwork, with project management by MTA Arts & Design.
Eligibility is based upon artistic merit as evidenced in previous work, exhibition history, awards, honors, and demonstrated proficiency and technical knowledge of digital and new media. Artists working primarily in other mediums are welcome to apply, provided they submit a detailed explanation of technical expertise and/or collaboration with technical partners within the application.
The display duration for potential installations is expected to be a minimum of three months. Commissioned projects may be assigned to additional digital assets throughout the MTA network. Technical specifications for digital assets will be provided upon artist selection.
Artists looking to apply must submit up to 5 completed works in dynamic format and up to 10 still images at www.mtaarts.submittable.com along with a short application form, a bio, CV, and brief artist statement. All artists interested in being considered for projects must apply through the online platform by 11:59 pm EST on Tuesday, July 31, 2018.
About MTA Arts & Design
MTA Arts & Design, formerly known as MTA Arts for Transit & Urban Design, encourages the use of mass transit in the metropolitan New York area by providing visual and performing arts in the transit environment. In November 2014, Arts & Design launched the Digital Arts program that feature works of contemporary new media artists throughout MTA’s digital media network. The Percent for Art program is one of the largest and most diverse collections of site-specific public art in the world, with more than 300 commissions by world-famous, mid-career and emerging artists. Arts & Design produces photography installations as well as graphic arts and live musical performances in stations through its Music Under New York (MUSIC) program, and the Poetry in Motion program in collaboration with the Poetry Society of America. It serves the more than eight million people who ride MTA subways and commuter trains daily and strives to create meaningful connections between sites, neighborhoods, and people. For more information, please visit mta.info/art