SSL DIGITAL became media partner with ASUR Group, focusing on innovation for all the airports managed by the group including Cancun International Airport. The basic task was to innovate by creating exceptional digital media environments to offer the best user experience to all the domestic and international passengers visiting Cancun.
Nominating Company: SSL Digital, Mexico, Mexico City, Mexico
Venue: Cancun International Airport, Cancun, Quintana Roo, Mexico
Project: Cancun International Airport Multisensory Hallway
Category: Immersive Environments
ASUR Group, owner of the Cancun International Airport, invited several media companies to compete for the best proposal to manage the total fixed media environment at the airport. On April 2015, SSL Digital became the media partner focusing on innovation for all the nine airports managed by ASUR Group. The basic task was to innovate by creating exceptional digital media environments to offer the best user experience to all the domestic and international passengers visiting Cancun.
Cancun International Airport was a 1 00 percent fixed media environment. The first challenge was to convince advertisers that digital media provides not only a much more innovative way of displaying ads, but also a bigger engagement with the audience. Another challenge was the limited time to install these new products while trying not to affect the airport operation. The final challenge was to build products capable of resisting adverse weather conditions that are common in the area.
Among all the new digital media products installed and fixed media enhancement, the star of Cancun’s airport was undoubtedly the MULTISENSORY HALLWAY, a monumental space featuring two LED screens, one at each side of the arrivals hallway. The hallway is 49.2 feet. long and 8.2 feet high, offering 807 square feet of a superior experience including sensor cameras to interact with the passengers passing by, as well as sound and tailored scents to offer travelers a unique and amazing advertising experience.
The Multisensory Hallway proved successful from its first day in operation, June 1, 2016, when passengers arriving to Cancun were eager to share the experience taking selfies as well as family pictures in front of the big advertising screens. In the words of some of our customers, some of them participating for the first time in digital media, the Multisensorial Hallway represents “a superior consumer experience.”
Tecnosolutions, Bright Sign