Mumbai Rockets Partner with Vyoma to Reach Out to Mumbaikars and Badminton Fans


22nd December 2018: Vyoma Media, the country’s leading out of home digital solutions company, is pleased to announce that they have been chosen as the exclusive Digital Outdoor partner for the Mumbai Rockets for this season’s Vodafone’s Premier Badminton League (V-PBL).

Owned by the Bombay Badminton Pvt Ltd, Mumbai Rockets,  two-time Premier Badminton League finalists have shaped up an extremely competitive squad for the upcoming season. With some smart buys in their lineup, the franchise aims to go all guns blazing to break the jinx and lift their maiden PBL crown. The multi talented squad will be led by  Lee Yong-Dae who is one of the most successful doubles player across the globe.

The tournament, which starts today in Mumbai, is one of the top badminton leagues in the world. Its playing field features the top Indian and international badminton talent, including multiple Olympic Medal Winners. 

All Mumbai Rockets and badminton fans can expect to see engaging content being played across the entire suburban network where fans will also get a chance to win tickets to see some of the matches.

Padamjit Sandhu, CEO Mumbai Rockets, said, “We wanted to reach out to all Mumbaikars in an innovative way which would not only be highly visibile but also give badminton fans the opportunity to come out and support us and the league. In the first instance, Vyoma’s displays which are spread across the city, will allow us to integrate and amplify our content in our most important market. We will also be reaching out to all fans across Hyderabad and Bangalore in the coming weeks. As a team, we’re delighted that we’re kicking off on our home turf and with the support of all Mumbai Rockets fans we hope to go one step further this year!”


About Vyoma Media

Vyoma Media started with the intention of captivating audiences on the move and enable brands to converse with their customers in the out of home space. Since its inception, Vyoma Media has quickly grown to become India’s leading out of home digital solutions company. With an audience reach of over 130 million a month, the company has progressively strived to integrate technology and creativity to turn brand awareness into engagement and adoption.

Vyoma Media currently operates across 17 states in India with its 2100+ smart digital displays located across 400 railway and metro stations.

Built on the foundation of providing highly visible content and effective reach, Vyoma Media’s platform backs it up with real time monitoring, social media amplification, measurement and intuitive audience insights which enables brands to shape their customer journey and keep them relevant at all times. Vyoma Media has been successful in delivering performance-based impact to their client partners across a number of sectors.

A few of Vyoma’s key clients include Google, Maruti, Xiaomi, Garnier, Godrej, Raymond, L’Oréal Paris, Amazon, MasterCard, ITC, Hindustan Lever, LIC, BSNL, Vodafone, Airtel, Virgin Mobile, Apollo Hospitals, India Today, Colors, Sony Pictures, Air Asia, GSK, Cambridge Apparels, Sri Sri, Central Bank of India, Incredible India, TVS, Karnataka Tourism, IRCTC, Uber, Viacom 18, Asian Paints and Ministry of Rural Development to name a few.

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