The NEC Display Solutions team is at InfoComm 2017 this week debuting one of their most immersive solutions to date. It’s been dubbed the Virtularium, and it will be the centerpiece of the traveling NEC band’s booth for the foreseeable future. Essentially, the Virtularium is a virtual reality (VR) cave complete with columns of NEC displays as well as content creation and directional audio from partner companies HoloNyne and Brown Innovations respectively.
“This was a very purposeful collaboration between NEC Display Solutions, HoloNyne and the rest of the partners,” Ventura said. “We really wanted to consciously do something that was flexible across verticals, but also something that no one else out there was doing.”
Indeed, showcasing video wall products in this fashion is extraordinarily unusual for a trade show setting. Normally, exhibitor booths simply whet attendees’ appetites with a taste of the company’s technology rather than offering up total immersion onsite. The NEC team has even gone so far as to stack three projectors outside the Virtularium “cave” thereby creating a visual floor show to catch the eyes of passersby and entice them into further engagement.
“The more immersive it is, the more effective the solution will be,” Ventura continued. “You’ve got to pull people into the environment, and you’re going to see a lot more of this kind of thing in all relevant industry verticals down the road … especially in retail stores and educational spaces like museums.”
All of us here at Digital Signage Connection are eagerly looking forward to the day when we can see an evolving version of this installation on display at Digital Signage Expo 2018 and experience the multimedia exhibition firsthand. Until then, NEC’s new Virtularium VR cave and the rest of the technology offerings at InfoComm 2017 can be found June 14-16 at the Orange County Convention Center in Orlando, Florida. Check out the video below for a quick demo:
(Photo and video provided by Kyler Post)