What a difference a week makes … 168 little hours. Actually, New York Digital Signage Week, the series of events that attracts thousands of digital signage leaders, out-of-home media owners and other industry players, was only comprised of 120 hours since it was technically held from October 24 through October 28, but who’s counting? The important part is that this crucial initiative and gathering, first organized in 2012 by the Minstry of New Media, went off without a hitch. Here’s a quick breakdown of all the main events in case you missed it:
Barco’s Media Lab session was held Monday to kick off the week. Dave Etherington, Chief Strategist from Intersection gave a great talk about Smart Cities and the NYC Link Project. He highlighted the future of urban landscapes and what role brands will play in the new connected environment. It was a packed house.
Digital Signage Expo’s joint event with the Digital Signage Federation entitled “Coffee and Controversy” was a big success. Approximately 100 industry folks showed up for breakfast followed by an engaging panel discussion led by Ken Goldberg of Real Digital Media. The panel included Bryan Meszaros of Open Eye, Jennifer Davis of Planar/Leyard, Jeff Hastings of Brightsign, and Phil Lenger of Show + Tell. Afterwards, the group took a walking tour of digital signage in Times Square thanks to an engaging app designed by Show and Tell. Prizes (like Starbucks gift cards) were given along the way.
The Daily DOOH Investor Conference took place Wednesday, included an impressive speaker lineup, and filled the room with C-level industry executives. The event started with an informative “state of the industry” briefing by Adrian Cotterill, which highlighted important mergers and acquisitions from 2016. The presentations that followed touched on a broad range of topics from customer experience to smart cities and more. The day wrapped up with a pleasant and networking-filled cocktail reception.
Video Everywhere Summit – Presented by DPAA – Crowded with nearly 800 delegates and 28 speakers, this event continues to be a staple each year for ad agencies and digital networks. The focus this year seemed to lean heavily on content and analytics/demographics with a couple of the more compelling presentations being delivered by irreverent Political Pollster Frank Luntz and energetic marketing and social media guru Bonin Bough. The day was filled with presentations and panel discussions, but also included time for networking with peers and a handful of sponsor members, some of whom had table top displays.
NEC Partner Showcase – NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, held its annual New York Partner Showcase on October 26 at SIR Stage 37 and featured some of the latest visual technology solutions to meet business challenges in multiple verticals. Now in its 23rd year, the NEC Partner Showcase gave organizations, partners, systems integrators and business professionals a sneak peek at the latest NEC Display innovations in LCD, LED, video wall and projector technologies coupled with mounts, media players, CMS (content management systems), content and other tools from NEC’s premier partners in the professional AV and IT industries.
In addition, the event demonstrated how display solutions can be integrated with analytics, artificial intelligence (AI), augmented reality, biometrics and the Internet of Things (IoT), leading to improved automation and business workflows, better decision-making and collaboration and greater intimacy with audiences and customers.
LG Road Show – On Thursday, October 27, LG Electronics brought their Roadshow to Manhattan for a full day of meals, drinks, networking and education with some of their partners to demonstrate their latest innovations – from commercial displays to air conditioning to LED lighting, home appliances and more. It was a steady turnout all day as they held a breakfast, lunch and late afternoon session with solid attendance at all three. Their next Roadshows are coming this month to Miami and Hawaii.
Show + Tell Rocktober ’16 Party – This event was more of a networking with earplugs party to wrap up Digital Signage Week in NY. End Users, Networks, Agencies, Associations and Manufacturers were all represented at this event held at Samsung 837, which is really more of an “Experience” than a store in the Meatpacking District downtown. As an aside from the party, we got to test virtual reality headsets, walk through a Selfie Tunnel and post a three-story mosaic of ourselves on the main presentation wall. Back at the party, there were drinks, pizza and lots of laughs as attendees were “tricked” (not necessarily “treated”) to some interesting karaoke renditions from Rich Ventura (NEC), Tom Nix and Barry Frey (DPAA) among others.