Northwest Arkansas Naturals Opened 2016 with New Daktronics LED Display


BROOKINGS, S.D. – Apr. 27, 2016 – Arvest Ballpark and the Northwest Arkansas Naturals partnered with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to bring a new LED video display to Springdale, Arkansas. Daktronics designed, manufactured and installed the display prior to the first pitch this spring.
“We’re extremely excited about adding this new technology to Arvest Ballpark,” said Northwest Arkansas Naturals General Manager Justin Cole. “It allows us to bring our fans high-quality content, statistics and video throughout each Naturals game. We can’t wait for our fans to see it during the 2016 season and beyond.”
The new 17-foot-high by 66-foot-wide display features a 13HD pixel layout for crisp, clear imagery to inform and entertain Naturals fans at every game. It is capable of variable content zoning allowing it to show one large image or to show multiple windows of live video, instant replays, up-to-the-minute statistics, graphics, animations and sponsorship messages.  industry-leading environmental protection ensures
“We’re excited to partner with Arvest Ballpark and the Naturals on this LED video display upgrade,” said Perry Grave, Daktronics sales representative. “The new technology enhances the baseball experience for fans, players and coaches alike. It really looks great on game day and will continue to provide entertainment for years to come.”
In addition to the equipment installation, the Naturals will also receive a bank of hours for the creation of digital content to be produced and delivered by Daktronics Creative Services at the request of the team.
Daktronics LED video and messaging display technology features industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.
About Arvest Ballpark and Northwest Arkansas Naturals
The Northwest Arkansas Naturals are the Double-A Texas League Affiliate of the 2015 World Champion Kansas City Royals. The Naturals play in state-of-the-art Arvest Ballpark in Springdale, Arkansas and are owned by Rich Products, owners of three Minor League Baseball teams including the Triple-A Buffalo Bisons (Blue Jays) and Single-A West Virginia Black Bears (Pirates.)  Visit or follow the Naturals on Twitter @NWANaturals all throughout the year by using the hashtag #NaturalPastime for all of our up-to-date information.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at

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