NEW YORK, December 2, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, has joined the association.
Octopus enhances the rideshare experience with games, cash prizes and other entertainment for Lyft and Uber riders. For advertisers, Octopus engages millions of rideshare passengers a month, putting brands front and center with geo-targeted, interactive video ads. For rideshare drivers, the platform increases tips, ratings and earnings per hour.
Octopus Interactive launched in 2018 and is now available in more than 10,000 rideshare vehicles throughout the nation, capturing over one million engagement interactions every day.
Barry Frey, DPAA President & CEO, said, “Octopus is one of the only DOOH platforms that offers sight, sound, motion to a captive audience. More importantly, their screens are interactive, allowing for a unique one to few ‘lean in’ experience. We look forward to working with them and having the Octopus team as part of our community of members.”
Cherian Thomas, CEO and Co-founder of Octopus, said, “Joining DPAA allows us to be better connected within the DOOH sandbox. As a new publisher, we want to ensure buyers and sellers understand our platform and unique interactive video inventory.”
DPAA is a global out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini-summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held on October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Octopus Interactive (www.playoctopus.com)
Octopus Interactive has the largest network of rideshare screens throughout the United States. Octopus provides interactive tablets to qualified rideshare drivers to improve tips, ratings, and earnings while enhancing the overall passenger experience. For advertisers, Octopus reaches a captive and engaged audience – providing local and national brands with location-based interactive video ads.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards, and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey