Rome-based design and technology studio Ultravioletto, known for producing installations with robot dancers in “5 Sonic Arms” and code art in “Tribute to Creators,” recently unveiled their “Neural Mirror,” which takes all of the digital signage and communications industry’s concerns about privacy and biometrics and transforms them into an installation with a provocative artistic statement.
The Neural Mirror installation, like any art piece, is up for some interpretation, but there is also definitely some intention to make viewers contemplate the process of surrendering personal details to a society increasingly comprised of cold, unfeeling computers programmed to maximize impressions and profit. It essentially makes the participant see through the eye of the machine, and all that thoughtful reflection is probably punctuated by the fact that the installation is housed in the former Church of Santa Maria della Manna d’Oro as part of the Spoleto Festival of Two Worlds that took place in the Umbrian town in July.
“Artificial intelligence extracts all of our behaviors in a shady way then transforms them into a form of wealth for corporations,” Ultravioletto’s Bruno Capezzuoli told Dezeen. “Here, this process is well declared and explained to the user. They can see in real time what kind of data we are capturing.”
Check out the video here to learn more.