omniX labs Joins DPAA


NEW YORK, Dec. 20, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that omniX labs, a machine learning-based image recognition platform that helps target consumers, has joined its membership ranks.

Barry Frey, DPAA President & CEO, said, “omniX labs is at the forefront of utilizing machine learning to help retailers and brands target consumers with anonymized but demographically detailed precision. They operate at the core of what the digital out-of-home industry is all about: enabling brands to identify and connect with on-the-go consumers. We welcome omniX labs aboard as members and look forward to working with them to help grow their business as well as that of the entire DOOH industry.”

Muthla Alsayer CEO, omniX labs, said, “DPAA has done tremendous work in creating a true community among companies operating in the digital out-of-home space. We look forward to participating in DPAA events and becoming very active members of their DOOH community of companies.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. 

To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

Recently, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative will provide a wide range of activities, including personal development programs, educational webinars, networking events and other support services.

About omniX labs (

omniX labs offers a machine learning platform enabling businesses and customers to form better experiences from any captured moment anytime, anywhere. At omniX labs, we enable companies to build image recognition into their business with a trained model that is faster and cheaper than a human. We are able to reuse companies’ existing assets and combine them with our platform to provide a turnkey solution. The omniX labs platform can be utilized across any industry. Businesses gain efficiencies, improve the customer experience and gain insight through contextual data.

About DPAA (

Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.

DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit was held October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.

Twitter:  @DPAAorg 




Barry Frey on Twitter: @barryfrey

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