Orlando International Airport (MCO) brought their Orlando Experience® design concept to life with a content strategy that blends entertainment and information across a massive network of connected canvases. It includes a 700-display video wall and custom canvases at key touchpoints throughout the airport. Today, the system delivers cinematic video content and automatically updated flight information at the curbside, check-in, Automated People Mover (APM) Grand Hall, and in wayfinding locations throughout the APM and North Terminal.
With more than 46 million annual passengers, MCO is the busiest airport in Florida and the 11th busiest in the United States. MCO strives to value and delight its customers through an airport-wide design concept known as The Orlando Experience®. The Greater Orlando Aviation Authority (GOAA) needed a way to bring The Orlando Experience® to life. They envisioned a massive video wall at check-in that could deliver on the following objectives:
• Create an immersive environment
• Push the boundaries of the signage medium
• Enhance passenger experiences
• Deliver information and entertainment
• Make check-in faster and more enjoyable
• Enhance wayfinding and operations
January 2018 saw the successful completion of the entire check-in video wall. Over mid-2017 to early 2018, the project grew to key passenger experience touchpoints throughout the airport.
The project was a collaboration between GOAA, Synect, YCD Multimedia, and LG Electronics. Other companies involved include rP Visual Solutions, Peerless-AV, and Seneca.
GOAA wanted to transform the passenger experience at the airport and modernize the check-in space while maintaining the integrity of each airline’s brand. The work targeted the following points:
• Translate the Orlando Experience® concept into a content strategy for the massive video wall
● Adapt to the schedule, teams, and parameters of the renovation project
● Create custom content for each airline, while establishing a visual balance for the entire system
● Integrate the system and display live data with minimal or no impact on airport operation
● Support scalability for future installations and use cases
The vision and installation grew from a massive video wall to include canvases at the curbside, self-check-in/bumpouts, North Terminal wayfinding locations, the Automated People Mover (APM) Grand Hall Messaging board, and South APM wayfinding.
During a complete renovation to their north terminal, GOAA assembled a team of collaborators to construct a fully functional video wall pilot, which was used in the live environment to great success. At its completion, the decision to move forward was unanimous.
January 2018 saw the successful completion of the entire check-in video wall. Over mid-2017 to early 2018, the project grew to include the curbside, bump-outs, wayfinding locations, Automated People Mover (APM) Messaging Board, and APM wayfinding. Although each canvas differs in size, location, and content, they are part of one system.
This allows the airport to deliver flexible, relevant visual content across the passenger journey, while creating a unique glance-and-go visual communication system. As part of one network, the canvases can work independently to deliver relevant, contextual information by location and in concert to deliver overarching campaigns. This flexibility and scalability creates a strong foundation for future initiatives.
The people and the press love the installation. The airport ranked as the number-one mega airport in 2017 and 2018’s J.D. Power North American Airport Satisfaction Survey.
“The airlines get incredible branding opportunities they don’t get anywhere else in the world, and they can request an update at any time.”
– John Newsome, Chief Information Officer, GOAA, via Airport Improvement Magazine
“This is a very attractive airport with some beautiful design elements (check out the gorgeous electronic walls behind the airline ticket counters).”
– Eric B. Las Vegas, NV via Yelp
“It’s a very impressive project, and something I think other airports will see and want to emulate if their physical set-up allows.”
The visual communications ecosystem was a collaboration between the Greater Orlando Aviation Authority (GOAA), Synect, YCD Multimedia, and LG Electronics. Other companies involved include rP Visual Solutions, Peerless-AV, and Seneca.