NEW YORK, May 18, 2016 — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next deployment of its ON Smart Media platform in the Minneapolis and St. Paul skyway systems. The project joins a growing list of deployments in New York City and Washington D.C., and builds on OUTFRONT’s existing presence in skyway systems, providing its advertising partners the ability to deliver live, compelling messages that engage consumers and transform the pedestrian experience. The new high-definition, addressable screens are currently being installed in high-traffic areas throughout the downtown core of Minneapolisand St. Paul. The Minneapolis Convention Center, U.S. Bank Stadium, Target Center and Target Field are all skyway connected venues.
“We are excited to bring the Minneapolis and St. Paul skyway systems cutting-edge technology that improves the pedestrian skyway experience,” said Andy Sriubas, Executive Vice President, Strategic Planning & Development, OUTFRONT Media. “The skyways have always been a wonderful venue for both local and national advertisers. Our integrated digital advertising ecosystem provides the capability to customize and target messages, resulting in greater audience engagement. With thousands of working professionals passing through the skyways each day, we see tremendous potential to maximize impact for advertisers and the user experience.”
The ON Smart displays are rolling out as single units in landscape orientation and CenturyLink, PepsiCo, US Bank, Builders Association of the Twin Cities, the Minnesota Lynx, and Valley Fair Amusement Park will be among the first advertising partners.
OUTFRONT Media currently sells advertising for over seventy transit authorities including Los Angeles, New York, Washington, D.C., Atlanta, Detroit, San Francisco, and Miami.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. Our recently launched ON Smart Media platform is redefining the out-of-home space with hardware and software solutions for precise demographic and location targeting, and engaging ways to connect with increasingly mobile consumers.