NEW YORK, July 11, 2018– DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Outfront Media Canada has joined the association.
As Canada’s leading full-service out-of-home advertising company, Outfront Media Canada has strong coverage in more than 60 markets across the country, including the 10 largest. Products include digital bulletins, digital posters, street furniture (transit shelters, map stands and kiosks) and high profile, large format “superboards” in key locations in Toronto and Montreal. Included among these superboards is the iconic, fully digital Yonge Eglinton Centre, which launched in 2014 and the recently completed digital installation at the heart of Yonge-Dundas Square. Outfront Media Canada is a division of Outfront Media (NYSE: OUT).
Michele Erskine, CEO Canada, Outfront Media Canada, said, “Joining DPAA is a natural step in our position as a major digital ad supplier to brands looking to reach Canadian consumers. We look forward to being active members and to participating in DPAA’s many events and initiatives.”
Barry Frey, DPAA President & CEO, said, “Outfront Media Canada is a leader in the DOOH space and we are delighted to welcome them to our community of members.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey