OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today the next strategic deployment of its ON Smart Media platform. This deployment expands the Washington Metropolitan Area Transit Authority’s (“WMATA’s”) digital network to 14 additional Metrorail stations across the District of Columbia, Maryland and Virginia. WMATA and OUTFRONT deployed a successful proof-of-concept at the Green Line’s Navy Yard station earlier this year.
“We are pleased to announce the completion of the latest phase of the ON Smart Media platform in the WMATA system. Our ongoing deployments across the country are helping transform transit advertising,” said Andy Sriubas, OUTFRONT Media’s Executive Vice President, Strategic Planning & Development. “WMATA is one of the most progressive transit authorities in the U.S. when it comes to digital advertising and customer communication. We are proud to be working with next generation thinkers.”
Working during limited hours overnight, this installation was quick to complete with a single small crew, largely due to OUTFRONT’s new screen design, low power requirements and wireless connectivity. The ON Smart deployment now consists of 31 screens across 15 stations and each state-of-the-art 65-inch vertical display offers static imagery, full motion video, full synch capabilities and real-time dynamic content triggers. WMATA and OUTFRONT are preparing additional rollouts prior to year-end.
Adding to the initial deployment at Navy Yard, the new stations include Judiciary Square, Archives-Navy Memorial, Columbia Heights, Dupont Circle, Federal Center SW, Smithsonian, McPherson Square, Farragut West, Foggy Bottom, Bethesda, Rosslyn, Ballston, Crystal City and Pentagon City.
Key partners, including Iceland Air, Smithsonian National Museum of African Art, Smithsonian Freer Gallery of Art and Arthur M. Sackler Gallery, have already begun advertising on the new ON Smart Media displays throughout the WMATA stations.
OUTFRONT Media currently sells advertising for over seventy transit authorities including Los Angeles, New York, Washington, D.C., Atlanta, Detroit, San Francisco, and Miami.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our recently launched ON Smart Media platform, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.