NEW YORK, June 2, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, today announced the expansion of its partnership with Brooks Brothers on the brand’s latest out-of-home campaign, promoting its new ‘Bursting Into Bloom’ creative that touts the classic Supima Cotton Shirt and Performance Polo. The ads will run on OUTFRONT’s digital canvases and classic assets across New York City commuter rail, subways, buses and outdoor properties.
Brooks Brothers’ latest campaign features multiple components, one that debuted earlier in May and the next set to deploy on May 15. The creative ads, developed and provided by Brooks Brothers, will be featured throughout Manhattan on exterior bus wraps, Penn Station’s digital network, a shuttle train wrap in Times Square, a Grand Central station domination, as well as various urban panels across the city.
“We are thrilled to be partnering with Brooks Brothers again on their newest Supima campaign,” said Jodi Senese, OUTFRONT Media’s Executive Vice President and Chief Marketing Officer. “Innovative brands like Brooks Brothers have been leveraging out-of-home advertising for decades to make a splash in the New York market ahead of busy shopping seasons. OUTFRONT Media’s unparalleled presence in New York and creative canvases makes us the premiere platform for brand stories.”
Both Brooks Brothers and OUTFRONT Media have a long history of working together, with notable joint campaigns in April 2015 and May 2016 to reach consumers in high-traffic locations including Grand Central Station and stationary urban panels near the New York Stock Exchange. Leading upscale brands like Brooks Brothers are increasingly leveraging creative out-of-home campaigns to immerse commuters in the retail experience and promote new products.
“Brooks Brothers is proud to share our voice announcing our new summer collection and campaign featuring Supima® cotton,” says Lou Amendola, Brooks Brothers Chief Merchandising Officer. “This combined effort allows our company to capitalize on Outfront Media’s out-of-home market and increase our visibility and build a stronger brand awareness with consumers.”
Over the past 80 years, OUTFRONT Media has operated a best-in-class transit advertising solution and currently sells advertising for over seventy transit authorities including Los Angeles, New York, Washington, D.C., Atlanta, Detroit, and Miami.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our ON Smart Media technology development initiative, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.
About Brooks Brothers
Established in 1818, Brooks Brothers was the first American brand to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, argyle, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 199 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value.