OUTFRONT Media Works with JetBlue and Scott Tax Group to Help Consumers Stay on Top of National Tax Day


Brands Increasingly Leverage National Days and Moments in Time to Connect with Consumers via OUTFRONT Out-of-Home AdvertisingNEW YORK – April 18, 2017 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, continues to build traction among brands and advertisers by helping promote creative out-of-home campaigns tied to timely national days. For National Tax Day, OUTFRONT worked with JetBlue and Scott Tax Group to execute campaigns leading up to the tax filing deadline of April 18.

In recent months, OUTFRONT’s in-house creative boutique OUTFRONT Studios has led content creation for multiple National Day out-of-home billboard campaigns, including Margarita Day, Proposal Day, Rare Disease Day, International Women’s Day, and most recently Tax Day. OUTFRONT also worked with H&R Block to promote creative around Tax Day, Crayola around National Crayon Day, and Anheuser-Busch around National Be(er) Responsible Day.

“National Days are a huge social phenomenon and it’s exciting to create unique and timely out-of-home campaigns that tie into these social moments with our client partners,” said Jodi Senese, OUTFRONT Media’s Executive Vice President and Chief Marketing Officer. “Our digital out-of-home properties provide the perfect medium to reach mass audiences and entertain passersby, while simultaneously promoting an important responsibility.”

National Tax Day

The JetBlue #TaxReturnFlight competition is a “digital blitz” campaign that seeks to generate awareness and create buzz around JetBlue’s promotion, which will give customers the chance to win a one-way return flight by proving they are not eligible to receive an income tax return. Deployment began on April 10 in Boston and April 11 in NYC, and the digital billboards will be displayed across various digital properties in both cities and along major highways.

OUTFRONT Media’s creative boutique OUTFRONT Studios collaborated with Scott Tax Group to create a series of humorous billboards with the ominous #TaxDay Is Coming hashtag, inspired by the popular Game of Thrones tagline, alongside a countdown calculator for viewers to stay up-to-date on the deadline in real time.

National Days, Year Round

Brands and advertisers continue to choose out-of-home advertising to leverage National Days, as the medium has proven successful in both calculating a campaign’s reach through its advanced mobile and digital capabilities, and successfully reaching the largest pool of consumers who are often commuting and spending time outdoors.

For example, after running an out-of-home National Proposal Day campaign with OUTFRONT, Diamond Vault confirmed they saw reengagement from a previous clients, and extended its campaign with the company as a result. Additionally, Iavarone’s Italian Steak House worked with OUTFRONT on a campaign tied to National Meatball Day, located throughout their local Tampa market. As a result, the company’s social platform saw an increase of 120% in mentions over the four day campaign, reaching over 600,000 consumers*.

In response to this growing demand, the OUTFRONT Studios in-house creative boutique — the first-of-its-kind within the out-of-home space — continues to focus its efforts on bringing the best in original creative and outdoor advertising to brands that want to make a statement on every National Day of the year.

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*OUTFRONT does not guarantee any results or any end user activity/engagement with respect to an OUTFRONT Mobile Network campaign, including, without limitation, the click through rate (CTR), the secondary action rate (SAR) or increased traffic, customer interactions, commercial opportunities or revenue.  

For the full terms and conditions of JetBlue’s promotion, visit: https://www.jetbluetaxreturnflight.com/.  Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

About OUTFRONT Media Inc.

OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada.  We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets.  As part of our ON Smart Media technology development initiative, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.


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