NEW YORK, Feb. 1, 2018 — OUTFRONT Media Inc. (NYSE: OUT) announced today a campaign for the New Hampshire Division of Travel and Tourism (“NHTT”), featuring creative made possible by OUTFRONT’s ON Smart Media platform, inviting consumers to make memories and seek adventure at New Hampshire’s winter attractions through the use of impactful, intelligent digital out-of-home (“DOOH”) advertisements.
For the four weeks between January 15 and February 11, 2018, OUTFRONT and NHTT are running a campaign on the ON Smart network across the Boston Massachusetts Bay Transit Authority (“MBTA”) system. The campaign showcases creative that is both unique and engaging to passersby, with skiers shredding the slopes across multiple screens. The creative for the campaign was developed by GYK Antler.
OUTFRONT’s ON Smart Media platform is a cloud-based, app-driven ecosystem that combines hardware, software, content and data to engage audiences with stunning displays of DOOH creative.
“OUTFRONT’s ON Smart technology is enabling our long-time partners, NHTT, to achieve greater scale with the best in creative dynamism that digital out-of-home has to offer,” said Jodi Senese, Chief Marketing Officer, OUTFRONT Media. “Our technology has a unique storytelling ability that captures the excitement and beauty of New Hampshire during the wintertime.”
About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.
ABOUT THE DIVISION OF TRAVEL AND TOURISM
The Division of Travel and Tourism, as part of the New Hampshire Department of Business and Economic Affairs works with the state’s seven travel regions to increase visitation, travel and visitor expenditures in order to expand business activity and employment throughout the state. The division is responsible for domestic and international advertising and public relations, literature publication and distribution, www.visitnh.gov administration, grant administration and research to monitor and measure the impact of travel and tourism to the state. For more information about New Hampshire tourism, call 603-271-2665 or visit www.visitnh.gov.
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