NEW YORK, January 10, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Mereo, a Paris-based provider of booking and revenue management solutions for the advertising industry, has joined DPAA as its latest international member.
Mereo helps its clients increase their revenue by providing a large range of optimization techniques. Price & Place suite allows outdoor sales houses to optimize their revenue thanks to the combination of dynamic planning and booking, pricing technologies and client satisfaction assessment.
These tools assist sales houses in determining the right rates, allowing them to sell their premium inventory at its true value while avoiding unsold resources. The company’s clients include major TV, radio and outdoor advertising sales teams, as well as companies in the leisure industry.
“Mereo is at the forefront of revenue optimization and can be a valuable partner to our network members at a time when digital out-of-home ad revenues and demand for inventory are at all-time highs,” said Barry Frey, President & CEO of DPAA. “We welcome them to our rapidly growing international member roster and look forward to working closely with them to grow their business and, in turn, that of our network members.”
David Giudici, Chief Finance & Sales Officer, Mereo, said, “DPAA has emerged as one of the world’s preeminent marketing associations and we are proud to call ourselves members. We look forward to being active participants at the ‘video everywhere’ table.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Paris-based Mereo is a leading provider of revenue management consulting and software solutions, supporting major sales houses by providing a wide range of optimization techniques. These include analyzing the sales team’s market, selling processes and client value in order to optimize their revenue. These tools assist sales houses in determining the right rates, allowing them to sell their premium inventory at its true value while avoiding unsold resources. The company’s clients include major TV, radio and outdoor advertising sales teams, as well as companies in the leisure industry.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA’s annual Video Everywhere Summit brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit was held to a standing room only crowd in New York on November 1.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM