PatientPoint Interact Helps Facilitate Healthcare Discussions

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PatientPoint® Interact Interactive Exam Room Program is the first-to-market point-of-care solution designed to enhance patient education, engagement, and outcomes in the coveted exam room setting. The program’s interactive touchscreens, offering distinct content for six specialties, feature dynamic videos, 3D anatomicals and other multimedia learning tools to aid patient comprehension, support patient-physician discussions and reinforce key steps for treatment compliance.

Nominating Company: Reflect, Richardson, Texas
Venue: PatientPoint Interact-Interactive Exam Room Program, Cincinnati, Ohio
Project: PatientPoint Interact-Interactive Exam Room Program
Category: Healthcare Environments

BACKGROUND
Educational exam rooms are essential for effective patient engagement. As patients become more active participants in their care, they’re looking for new outlets—including digital technology—to find information about their condition and treatment options as well as general health advice. In fact, nearly six out of 10 patients say technology in the exam room enhances the experience, especially when it’s used “collaboratively to educate or explain.”

Technology not only enriches conversations between doctors and patients in the exam room, but it also enables pharmaceutical and health and wellness brands to become vital partners in those conversations. This makes a technology-enabled exam room a valuable outlet for brands to provide meaningful information that can help drive treatment discussions and decisions.

CHALLENGES
The IXR application is a sophisticated, content-driven application that can be updated and customized in many ways. This flexible architecture required new technology to be constructed to feed and manage the IXRs numerous data feeds, advertising, and provider-specific controls. Because each system is installed in a unique IT environment, the IXR is designed to be resilient and easy to deploy without interfering with the existing IT infrastructure in thousands of practice locations. Finally, each IXR needs to capture a large amount of highly customized interaction information. Gathering, sorting, and using that information in a meaningful way required new technology to be built and deployed.

SOLUTIONS
Key features include:
• Active mode showcasing brand messaging within the robust library of relevant, disease-specific education designed to complement all learning styles
• Passive mode featuring rotating, actionable education and practice messages accompanied by static and video sponsor ads
• Practice messages that promote key initiatives, surveys, service lines, and portal registration while providing implied physician endorsement of program sponsors
• Physician teaching tools—including a library of illustrations, videos, and 3D rotatable anatomicals—promoting patient-physician dialogue that can be annotated and shared with patients for later reference • Content that can be sent home with patients via email, extending the education experience
• The ability for providers to opt in to receive content from other specialties that may be relevant to their practice

RESULTS
The results of PatientPoint Interact underscore how technology, award-winning education and relevant, tailored sponsor messaging drive engagement and outcomes at the point of care:
• PatientPoint Interact commands more engagement, with an average of 3.8 pages consumed per session vs. 1.9-2.3 pages on competitive sites.
• Patients and providers spend more time with PatientPoint Interact than comparable education sources, an average of nearly 3.5 minutes vs. 2.5-3 minutes.
• Digital promotions on exam room screens drive patient portal use. In one health system, PatientPoint Interact helped contribute to an 81 percent system-wide increase in patient portal enrollments.
• PatientPoint Interact delivers positive, measured script lift. For example, after six months of pre-post, test-versus-control measurement, a sleep aid brand experienced a more than 32 percent NRx lift. Similarly, after eight months of the same research methodology, an insulin brand experienced a more than 17 percent NRx lift.

PROJECT PARTNERS
BrightSign

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