NEW YORK, June 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that PatientPoint® has joined its membership ranks.
PatientPoint is the trusted leader in patient engagement solutions committed to making every doctor-patient engagement better™. The company operates a network that encompasses screens in physician waiting rooms, exam room touchscreens and screens in physician back offices.
Barry Frey, DPAA President & CEO, said, “Through award-winning content and the ability to deliver office-level targeting, PatientPoint offers a tremendous opportunity for brands to deliver tailored messages to consumers and healthcare providers. We welcome them aboard as members and look forward to working with them to support their growth objectives.”
Bill Jennings, PatientPoint Chief Digital Officer, said, “Barry and his team at DPAA have done a great job of helping to fuel the rapid growth of digital out-of-home and in supporting the organization’s member companies. We are pleased to now be part of the DPAA community and are eager to become involved in its many activities and initiatives.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About PatientPoint (www.patientpoint.com)
PatientPoint® is a patient engagement solutions company passionately committed to making every doctor-patient engagement better™. By harnessing the power of technology, our omnichannel platform more effectively educates and empowers patients, caregivers and staff to deliver improved health outcomes and an enhanced patient experience. For 30 years, hospitals, health systems, physician offices and sponsoring brands have trusted PatientPoint and its more than 450 team members to provide a uniquely integrated experience across care settings.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere Association.
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Barry Frey on Twitter: @barryfrey