PATTISON Outdoor Launches Outdoor Digital Programmatic Inventory through Campsite

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TORONTO, Aug. 28, 2018 — PATTISON Outdoor Advertising, a leader in Canadian Out-Of-Home Media, along with their digital division, Onestop, are proud to announce the addition of PATTISON’s large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform. Today, as we approach the first anniversary of Onestop and Campsite’s digital partnership, PATTISON will begin to release more than 225 digital products to be accessible through Campsite’s Outdoor Exchange.

As one of the market share leaders in Digital Out-Of-Home, the addition of this new inventory on Campsite by PATTISON Outdoor gives advertisers 24/7 access to the most extensive network of digital outdoor locations with national, coast-to-coast coverage in all major markets across Canada; offering reach and flexibility that is unmatched by any other Out-Of-Home platform. “Programmatic buying of Out-Of-Home media is just one of the many rapid changes revolutionizing our industry that will continue to keep our medium timely, relevant and valued by advertisers and media buyers alike,” says Randy Otto, President of PATTISON Outdoor.

Since 2016, Campsite’s programmatic platform has shown a tremendous versatility in the way brands connect with consumers from a data-driven and real-time buying process through a robust digital model. PATTISON Outdoor, Onestop and Campsite are happy to announce that Cadreon will be the first agency to enjoy the benefits of this new offering with its brand new Nestlé Minis campaign.

As the leader in programmatic Digital Out-Of-Home in Canada, Campsite delivers opportunities that are unrivaled in the programmatic community.  “Our goal has always been to deliver a premium product that would eventually shape and elevate the industry. We strive to build strong partnerships because it makes us grow and learn every day,” says Edith Gagné, VP of Development at Campsite.

ABOUT CAMPSITE

Campsite, property of Campsite Global Inc., offers premium Digital Out-Of-Home inventory through a self-serve programmatic platform. Launched in 2016, Campsite’s core mission is to connect buyers and suppliers in an environment specifically designed for DOOH. Campsite DSP is an innovative solution for advertisers who want to expand their digital reach, optimize their strategies with data and maximize their time by reaching several suppliers through only one platform. Campsite SSP is an opportunity for suppliers to diversify their stream of revenues, increase their digital footprint in the industry and conduct business with a new range of clients. www.campsiteproject.com

About PATTISON Onestop

Onestop, a division of Pattison Outdoor Advertising, is the leader in the sales and operations of digital place-based media in Canada. Offering brands the opportunity to create and deliver uniquely engaging experiences through innovative digital strategies, Onestop implements a data-enriched approach to identifying target audiences. With a dynamic and flexible platform, Onestop leverages industry-leading technologies to connect with consumers across transit, office, airport, residential and retail markets. Our latest strategic output, Pattison Connect, enhances the reach of OOH campaigns through a mobile integration that delivers new levels of engagement for brands by amplifying their message across both mediums. Unmatched reach and coverage allow Onestop and its affiliates to continue providing the most revolutionary advertising solutions in Digital Out-Of-Home. www.pattisononestop.com

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