Largest Canadian Out-of-Home media advertising company partners with global programmatic DOOH platform, offering unprecedented scale to Canadian programmatic buyers.
Montreal (July 15, 2020) — PATTISON Outdoor Advertising, Canada’s leading Out-of-Home (OOH), Transit and Digital display advertising company, and Hivestack, a Montreal-based ad tech company specializing in programmatic Digital Out-of-Home, announced today at the DPAA Video Everywhere Canada Summit that both parties have entered a partnership that will usher in a new era of Canadian programmatic transactions.
As part of the partnership, PATTISON has programmatically connected its massive, coast-to-coast DOOH advertising footprint to the Hivestack Supply-Side Platform (SSP). This means Hivestack buyers will now have the ability to activate 4.8 billion new monthly impressions across 1,600 DOOH screens in Canada.
Cam Milne, VP & GM at PATTISON Outdoor commented: “PATTISON embraces innovative technology partners that have the ability to add complementary revenue to our direct sales force. Hivestack has clearly demonstrated they are able to successfully drive programmatic revenue to Canadian DOOH companies. We are thrilled to be part of Hivestack’s programmatic ecosystem and are looking forward to an exciting partnership that will be a significant source of our company’s programmatic revenue strategy.”
Andreas Soupliotis, CEO of Hivestack shared: “It’s an incredible honor for Hivestack to work with PATTISON and Cam Milne, a true Canadian powerhouse in DOOH. Our relationship means that PATTISON can use the Hivestack SSP (on a self-serve basis) to offer one-time or evergreen Private Marketplace (PMP) Deals to Hivestack’s huge roster of programmatic buyers. In addition, PATTISON can effortlessly monetize their unsold inventory programmatically on the open marketplace via the Hivestack Exchange – with PATTISON having full control over CPMs and creative approval of their screens. Now, Hivestack’s programmatic buyers will be activating both PMPs and Open Exchange buys from PATTISON. Hivestack believes we are the largest Demand-Side Platform (DSP) in Canada in terms of programmatic revenue, and so we look forward to seeing our impressive budgets extend to PATTISON.”
Two of Hivestack’s buyers, some of the largest programmatic DOOH buyers in Canada, Kinetic Worldwide and Matterkind commented on the Hivestack / PATTISON partnership:
Riina Clydesdale, President of Kinetic Worldwide Canada shared: “We are so thrilled to see PATTISON’s fantastic inventory available for programmatic purchase from within the Kinetic DSP (a white-label version of the Hivestack DSP). PATTISON’s DOOH footprint offers unparalleled scale, coast-to-coast across Canada. Kinetic anticipates significant programmatic activations on PATTISON screens in the immediate future. Many of our clients have shown a sharp interest in programmatically activating PATTISON’s DOOH scale and so the timing is perfect.”
Julie McMillan, Director of Emerging Platforms at Matterkind also expressed her excitement on the long-awaited partnership between PATTISON and Hivestack. “Matterkind prides itself on driving connected experiences through a channel-less approach by using the most advanced, people-centric technology to reach audiences and deliver high-impact creative across multiple touchpoints. Partnering with Hivestack has given us the ability to do so in the DOOH space, and with the inclusion of PATTISON’s incredible inventory in Hivestack, we can continue to drive this amazing channel even further for our clients with greater reach and better results.”
Hivestack is a global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack’s platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.
Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York and Sydney. For more information, please visit https://www.hivestack.com
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.
For more information, please visit https://www.pattisonoutdoor.com/
About Kinetic Canada Worldwide
Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning agency brings forward the future of OOH communication for brands. Kinetic uses intelligence, technology and creativity for brands to communicate with valuable audiences on the move. Kinetic persistently pioneers new ways to make OOH interactive, social, and measurable. A global agency network within WPP, Kinetic has 27 offices in 16 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands.
For more information, please visit https://kineticww.com
Matterkind connects people to what matters — connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide.
For more information, please visit http://www.weareMatterkind.com