Industry Veteran to Lead Communications Efforts
(Montclair, New Jersey, December 13, 2019) Pearl Media, a multi-purpose outdoor advertising company, announces that Paul J. Fleuranges has joined the company as Senior Vice President of Marketing. Paul joins Pearl after spending 17 years in various communications leadership positions at NYC Transit and the NYS Metropolitan Transportation Authority. A dynamic and performance-driven corporate communications professional, Paul was instrumental in leading the switchover to the digitization of customer information in the NYC Subway environment.
As SVP, Marketing Paul will be responsible for all of the day-to-day marketing and promotional activities of the organization and will serve as the main communications point of contact for the company, managing all company communications.
“I’m thrilled to have Paul join the Pearl Media team to help us tell our story,” said Josh Cohen, CEO/President of Pearl Media. “We’ve grown exponentially as a company over the last few years and Paul’s experience and industry knowledge will be instrumental in maintaining and communicating our continued growth and objectives,” added Cohen.
Paul is a leading voice in the digital signage and Digital Out of Home (DOOH) ecosystem, and sits on the Board of the Digital Signage Federation (DSF) where he is currently a member of the Executive Committee serving as Treasurer. Since 2012 Paul has also been a member of the Advisory Board to Digital Signage Expo (DSE). He also serves as a Director for the Federation of Internet Alerts (FIA).
“I’ve watched with interest from afar as Pearl Media established itself as a unique company in the DOOH space,” said Fleuranges. “Pearl’s network of place-based digital signage screens and large format OOH located in mixed-use commercial spaces in prime real estate locations is unrivaled in the industry and I’m looking forward to telling that story and helping to attract quality brands and creative to our networks and screens.”
As the director of NYC Transit’s omni-channel communications and messaging strategies, Paul oversaw all marketing and public information campaigns. He drove the transition from paper signage and messaging to digital and social media, ensuring that accurate on point messaging was delivered to millions of customers daily. He led the development and end-to-end operations for the On-The-Go Travel Station (OTG) network of interactive kiosks that provided customers access to a full suite of transit tools and the activation of an internal digital screen network in support of an integrated and strategic communications plan.
Paul lives in Queens, New York with his wife and family and is a graduate of the University of Michigan at Ann Arbor.
About Pearl Media
Pearl Media is a multi-purpose outdoor advertising company based in Montclair, New Jersey. Working with best in class real estate assets Pearl Media develops, sells and manages unique marketing and digital media opportunities. We leverage all of our creative and technical disciplines to provide an all encompassing 360 degree platform that enhances a venue’s persona while allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities.
Pearl has successfully digitized urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We also target and transform premium large format properties into best-in-market out-of-home advertising opportunities. Our prized inventory of digital and static assets is highly coveted by Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.