January 15, 2020, Montclair, New Jersey — Pearl Media LLC, an award-winning Out-Of-Home Advertising and Marketing Agency, has extended its exclusive digital media partnership with Chelsea Market. Chelsea Market is an enclosed modern food hall, office building and television production facility located in Manhattan’s popular Meatpacking District. Pearl Media has been the exclusive digital media partner for Chelsea Market since 2014.
“Pearl Media is thrilled to extend our relationship with Chelsea Market, an iconic New York City and international culinary destination,” said Josh Cohen, CEO/President of Pearl Media. “The digital media network at Chelsea Market provides a brilliant, dynamic canvas for top national and international brands to engage with office workers and visitors as they eat and explore the food hall,” added Cohen.
Chelsea Market offers unique independent gourmet restaurants and distinctive shops catering to every taste, attracting more than 31,000 national and international visitors every day. It’s home to some 1,600 employees from companies such as Google, BAMTech, and Discovery Network. Located steps from the popular High Line, the Chelsea Art District and retail stores, the Chelsea Market has anchored this thriving neighborhood since it first opened its doors in 1997.
The media opportunity at Chelsea Market is made up of 10 digital screen positions comprised of 14 screens strategically deployed throughout the 40-thousand sq. ft. market which stretches a full city block between West 15th and West 16th Street beginning at 9th Ave and ending at 10th Ave. Specifically, the Chelsea Market Network (CMN) is made up of seven 55” portrait LCD screens, two three-panel LCD video arrays and one 55” landscape LCD screen. As part of the extension agreement, all of the digital screens in the Chelsea Market Network were upgraded with the latest and best technology to provide customers and brands with an unprecedent visual experience.
“This extension shows that Pearl Media has been successful in aligning with best in class real estate assets while expanding our digital footprint in dedicated spaces to deliver brands the consumers they want to reach where they live, shop, work and play,” said Cohen
In 2019, the CMN was used by major brands such as Disney, Hulu, Netflix, Samsung, Vimeo and more to reach the market’s desirable demographic of visitors and employees. The venue generates 3,135,088 total weekly impressions, according to Geopath.
For more information on media opportunities at Chelsea Market contact Anthony Petrillo, Chief Revenue Officer at Pearl Media at email@example.com
About Pearl Media
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we leverage all of our creative and technical disciplines to provide an all-encompassing 360-degree platform that enhances a real estate asset’s persona allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities.
About Chelsea Market
Iconic culinary destination Chelsea Market has become an internationally renowned brand and is considered one of the greatest indoor food and retail marketplaces in the world today. Located in the heart of New York City’s Meatpacking district, the market’s collection of distinctive and diverse merchants adds up to more than just hour average food hall, rather a lively marketplace where one can shop the region’s finest fishmonger, take home prime cuts of meat from one of the area’s best whole-animal butchers, load up on artisanal cheeses, fresh produce and imported Italian dry goods. It’s the savory meals enjoyed at Chelsea market, just as much as the fresh ingredients purchased there that make it a beloved destination for locals and travelers alike.