Pearl Media’s Art Director Trades Digital for Needle & Thread Sews Masks for New Jersey Health Care Workers

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(Montclair, New Jersey) By day Jose Suriel is Pearl Media’s Art Director, superbly handling a varied potpourri of creative tasks.  But when he has free time, he grabs a needle and thread and sews. “I’ve been sewing for about eight years now. I taught myself how to sew when I bought my first sewing machine back in 2012,” said Suriel from his new WFH station. “I always had a love for fashion and creating, so I decided to give it a try.”

Fast forward and Jose now creates an assortment of fashion accessories – from scarves to bow ties. Add to that tote bags, clutches and throw pillows. He’s even made his own costumes for Mardi Gras and Halloween. “I’ve sold a couple things here and there, especially my scarves and bow ties but it’s mostly a hobby.”

Recently though, Jose has turned his talent toward helping those on the front lines of the war against COVID-19.  “My best friend is a Nurse at Saint Barnabas Medical Center in Livingston and she was telling me how there are no masks and I was obviously hearing that all over the news, too. So, I decided why not?” 

He had the fabric but needed the elastic bands to complete the masks but everywhere he looked they were sold out.  After an exhaustive search he finally found some on Amazon (where else?) and was able to order them. They arrived earlier this week, allowing him to begin work. He plans on making as many as he can, in order to donate them to the hospital. “It’s going to take me a while since it’s just me, but I wanted to help out as much as I can.”

The Pearl Media family is proud of but not surprised by Jose’s selfless act of kindness during this time of tremendous need. “Jose has always been a supporter of local businesses, restaurants and first responders,” said Daniel Odham, SVP for Production. “His kindness is without measure, whether he’s working for Pearl Media or working for the friends and family in his community.” Added Chief Operating Officer Jen Almeida, “I’ve worked with him for more years than I can count now, so it’s no surprise to me that he’s using his talents for good as those talents are rivaled only by his kindness. Plus, he has quite an eye for fashion. As you can see, his masks are as functional as they are fashionable!”

Here’s hoping the first responders who receive them wear them in good health.

About Pearl Media 

Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we leverage all of our creative and technical disciplines to provide an all-encompassing 360-degree platform that enhances a real estate asset’s persona allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities.

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