NEW YORK, March 5, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Phoenix Vision has joined its membership ranks.
Phoenix Vision is a growing digital out-of-home (DOOH) provider and technology administrator for its Digital Billboard Network (DBN). Phoenix Vision has placed over 380 screen installations and is expected to grow to over 1,000 by the end of 2019.
Screens are located on point-of-purchase merchandising units along with the utilization of large screens, both located in high traffic national brand retail locations. In addition to Hawaii, Phoenix Vision currently has sites in Sydney and Melbourne, Australia, and Richmond, Va. Screens will also be introduced soon in Springfield, Mass. the Tampa Bay area, the San Francisco Bay area, Seattle, Washington and Vancouver, British Columbia.
Barry Frey, DPAA President & CEO, said, “Digital Billboard Network is experiencing tremendous growth across Hawaii thanks to its high-traffic installations and the great technology support provided by Phoenix Vision. We are delighted to welcome them aboard as members.”
Cliff Cooke, CEO, Phoenix Vision, said, “We see great value in joining DPAA, including access to best practices, research and the ability to network with other members who, like us, are building the digital-out-of-home industry into a powerhouse for marketers. In addition, as an integrator of ‘best of breed’ technology to implement system performance and functional goals, Phoenix Vision salutes its DPAA team member-partners for facilitating the integration of their software to achieve our desired results. Ayuda’s content management system is the ideal software to drive the newspaper advertiser campaigns and Admobilize’s demographic capture software provides the audience measurement tools such that advertisers are aware of who is seeing their unique advertisements.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Recently, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Phoenix Vision (www.phxvision.com)
Phoenix Vision, Inc. uniquely addresses the current needs of the newspaper industry to increase advertising revenue with an “active” digital signage technology solution featuring anonymous viewer analytics. Phoenix Vision Inc.’s concept rests on four fundamental pillars: 1) the need for newspapers to create additional profitable revenue; 2) the need for advertisers to better predict the demographics of their sales through an active approach; 3) the need to increase the efficiency of retail stores by utilizing existing newspaper racks to advertise their own products and services to the proper target audience at the optimal time and location; and 4) the inherent capability of the newspaper staff to sell to local advertisers, to have tight relationships with retail sites through their circulation departments, their ability to install and maintain electronic systems using existing in-house IT staffs, and their ability to manage day-to -ay operations.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey