NEW YORK, NY, Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association.
For more than six years, PlaceIQ has provided location-based analytics and insights that have fueled end-to-end marketing and business decisions. Brands and enterprises in retail, CPG, automotive, finance, travel and entertainment have applied PlaceIQ’s sophisticated insights to solve critical business challenges and enable success in areas including media strategy, audience segmentation, analytics, retail site selection, investing, and more.
“PlaceIQ is at the forefront of applying location data in innovative ways, to solve marketing challenges,” said Barry Frey, President & CEO of DPAA. “As an early industry pioneer in the location data realm, they have built an incredible technology offering that brands have turned to for real world insight into the customer journey. Their technology advancements, coupled with their commitment to enabling brand success and focus on advancing thought leadership initiatives made them a natural fit for the DPAA.”
Duncan McCall, CEO at PlaceIQ, added, “The DPAA has become one of the standard bearers for the digital place-based and out-of-home industries. They have acted as powerful nexus and resource for brands and agencies tasked with learning about best practices in these domains. We are pleased to be selected to join their organization and look forward to collaborating with the premier brands and agencies that make up its membership.”
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA has proven to be a business accelerator and consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a targeted precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago and Detroit. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising. DPB/DOOH media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning.
The DPAA is a Video Everywhere AssociationTM.