Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. With this podcast, you will gain insight from industry experts to help make your own digital signage deployments successful as the industry continues to grow.
Show Title – DOOH at its Finest
Show Notes – In rolling out the Samsung Galaxy S9, the Samsung and Starcom team looked to Vistar Media for a Digital Out-of-Home (DOOH) campaign that would target large groups. Vistar utilized its software and Samsung’s data to drive the Galaxy S9 campaign to a 15% lift in store visits within targeted areas across the U.S. During the campaign, Vistar was able to take advantage of kiosks, billboards and other digital signage conveniently placed around those metropolitan areas.
On this episode, Vistar Media’s VP of Sales Lucy Markowitz and Director of Publisher Solutions Eric Lamb join us to share how they’ve strategically produced this Gold APEX Award-winning Digital Signage Story. For more case study information on this project, click here.
Show host Alesia Hendley is an AV professional who is determined to leave her mark by making an impact, not just an impression. She can be reached on Twitter @thesmoothfactor