NEW YORK, Aug. 30, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that the Port Authority of New York and New Jersey has joined its membership ranks.
Founded in 1921, the Port Authority builds, operates and maintains many of the most important transportation and trade infrastructure assets in the country. The agency offers marketers opportunities to reach millions of commuters and travelers via digital screens seen by upscale professionals traveling through airports (JFK, LaGuardia, Stewart and Newark Liberty), on PATH trains connecting New York and New Jersey, bus and train terminals, and outside the Lincoln Tunnel.
The Port Authority is the latest addition to DPAA’s large list of transportation organization members.
Barry Frey, DPAA President & CEO, said, “The Port Authority of New York and New Jersey has one of the most heavily viewed DOOH networks in the world, with screens located in places where they are seen by highly coveted consumers. We are excited about working closely with them to help grow their ad revenue as well as that of our entire industry.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey