21 September 2016, London: Out-of-home (OOH) communications agency Posterscope announced today its new partnership with FEPE International.
FEPE International is a worldwide association of outdoor advertising companies and represents the Out of Home industry globally in the promotion of the medium, including championing digital capabilities, new legislation, research initiatives and the adoption of new technologies. They also sit on the board of EASA, the European Advertising Standards Alliance.
The partnership will see Posterscope become a platinum sponsor.
Annie Rickard, Global President of Posterscope Worldwide said, “What impresses me about FEPE is the ability of the organisation to bring together the OOH industry from around the world.
“There is an opportunity for us all to collaborate and work towards a consistent global approach for OOH. As we move into the digital economy, the more we can share with each other around the world, the better the value we can create for advertisers.”
FEPE Executive Director John Ellery said, “We’re thrilled to announce our partnership with Posterscope. Their global influence, excellent campaigns and innovation in the OOH space makes them the perfect partner to work with to roll out our global initiatives.
“Posterscope’s Global President Annie Rickard has led the transformation of Posterscope from a UK poster specialist into a major global force in all aspects of OOH. Her contribution to OOH was recognised by FEPE at the Leadership Award at our 57th congress in Barcelona this year and we’re looking forward to collaborating with Posterscope, bringing her wealth of knowledge and experience.”
– ENDS –
About FEPE: FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include JCDecaux, Clear Channel, Exterion, Ströer with OUTFRONT Media from the US and oOh!Media from Australia
Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. FEPE are members of EASA and ESOMAR in Europe and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising: with authorities, international organizations, opinion formers and other elements of the communication media. More information on www.fepe.com. Connect with us on Twitter and LinkedIn
Posterscope is the world’s leading Out-of-Home communications agency and location expert. It knows more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions through its investment in data, technology and people, which make a meaningful difference to clients’ businesses. Posterscope’s billings are in excess of $3 billion and it has over 900 people in 56 offices located in 34 countries worldwide.