Programmatic Specialist Atedra Joins DPAA


NEW YORK, May 3, 2018 — DPAA, the leading global organization for everything digital out-of-home, announced today that Montreal-based Atedra® has joined the organization.

Founded in 2006, Atedra has established itself as a leader in digital media and now manages one of the largest offerings in digital advertising in Canada. Over the past five years, Atedra has worked to launch programmatic digital out-of-home and is now rolling out the first demand side platform (DSP) to truly deliver self-serve DOOH and mobile advertising campaigns under one platform with a single access, as well as standard display, video and native units. Atedra’s state-of-the-art DSP supports Programmatic Guaranteed, Private Marketplace and Open Exchange for DOOH.

Barry Frey, DPAA President & CEO, said, “The digital out-of-home sector is exploding in Canada just as it is in the U.S., and we are delighted to welcome one of its major engines of growth, Atedra, to our membership ranks. We look forward to their participation in our various initiatives, including our first-ever Video Everywhere Canada Summit on May 14 in Toronto.”  

DPAA’s Video Everywhere Canada will be held at Cineplex’s Rec Room, a new state of the art entertainment and conference facility, and will feature an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data and case studies illustrating digital out-of-home’s impact on consumer behavior. In addition, DPAA will announce findings from its first survey of Canadian media planners.

Pierre-Antoine Fradet, President, Atedra, said, “We are joining DPAA at a great time for us and digital out-of-home media in Canada. We look forward to providing input on the Video Everywhere Canada Summit and to becoming very active contributors to the organization’s efforts to grow the DOOH space.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

About Atedra (

Founded in 2006 in Montreal, Canada, Atedra® has more than 12 years of technological operations and continuous growth with its own Programmatic and Marketing Platforms. Atedra® works with ad agencies and national advertisers to deliver the best digital advertising campaigns. Over the past few years, Atedra® propelled itself as a leading digital and programmatic company, and now manages one of the largest offerings in digital advertising in Canada. Fully integrated with the largest programmatic companies in the world, Atedra’s ability to bring automation and data processing in real-time via its proprietary Data Management Platform (DMP) will transform the DOOH industry.

About DPAA (

Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.  

DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.

DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.



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