NEW YORK, Oct. 20, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that PromoVu has joined the rapidly growing association. PromoVu is a Portland, OR-based company that owns patents for visual detection software available for licensing by digital place-based networks.
“PromoVu’s visual detection and demographic analytic software enables digital place-based networks to enhance their ad targeting capabilities,” said Barry Frey, president & CEO, DPAA. “We look forward to helping PromoVu build relationships throughout our industry as we work toward our common goal of making digital place-based an integral part of every advertiser’s video media plan.”
Norman Hotz, PromoVu CEO, said, “We recognize that membership in the DPAA is a very important component of our strategy to utilize our proprietary intellectual property in place-based video screens across the country. The contacts and tools available to us through our membership are of great importance to our growth plans.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA’s annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.
PromoVu (PV) was established in 1999 and pioneered intelligent out of home advertising displays with patented software. Recognizing the ensuing demand for identifying audiences and accounting in the segment, the company was acquired in 2001 by Norman Hotz, along with Jerry Gibbons and Joseph Rainoldi, long-time advertising industry leaders. The company has continued the pioneering development and patenting of demographic recognition, viewer engagement and related analytics.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the “video everywhere” ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA’s annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York.