PureLink partner Syncomation, a premiere commercial A/V distributor located in the Southeast, was hired by their client, a leading international supplier of high performance minerals, to install and support an audiovisual control system for the company’s U.S corporate office.
The project’s configuration included a video wall and displays with both public-facing and employee-facing content being broadcast depending on the location of each wall. A two by two (2×2) video wall, positioned in the main entryway, displayed general information about the company and the scope of its services and product offerings to clients and visitors. An additional display located in the company’s break room played internally distributed content such as company news, employee statistics and information on projects and partnerships.
The client company is a large international minerals supplier with headquarters in France, but with North American sales and administrative offices in Roswell, Georgia. The company transforms a large assortment of minerals into high value specialty products for industry, using a variety of sophisticated technical processes. This diverse set of mineral-based specialty solutions is then used in a wide range of applications, utilized in anything from coatings, paints and inks, to caulks and adhesives, to plastics, rubber and health and beauty aids. Their solutions add essential features to their customers’ products or manufacturing processes in industries like consumer goods, industrial equipment, auto care, water treatment and construction, among others.
Before Syncomation took on this project, there was an existing digital signage solution in place that was cloud-based, and the monthly fees required to access the service were beginning to balloon out of control. For instance, each time the company added another media player to the system, there were more fees to play for the hardware as well as additional setup costs. In addition, the company was already paying monthly license fees for the control software that was being used with the players.
The client began to ask their integrators for a system that would be easier to manage and would allow simple and cost-effective hardware setup and installation. In addition, in-house control and security were also major priorities. There were unique technical requirements in this case as far as control and management of the content. The client was looking for the ability to create different corporate IDs within the server. They wanted to be able to manage everything from one central location and restrict each users’ access to certain responsibilities. As a global organization, the client valued security and complete control of their information and needed to have a high level of confidence that their intellectual property could not be misappropriated or stolen.
From Syncomation’s perspective, the licensing and other monthly fees were a problem as well. With such a system in place, any time a component was malfunctioning, the first question the company was confronted with usually was, “Are you behind in the payments of your monthly dues?” Also, from the integrators’ point of view, the hardware’s reliability needed improvement, especially since the company planned to expand the use of the system in a phased deployment to different regions and major cities around the country. Syncomation, based in Atlanta, would have to incur significant costs to get to these new sites should an issue arise. Increased costs for travel, lodging and technician work hours had to be factored in every time a piece of equipment failed, so they began to investigate which system would be as trouble-free as possible to install.
When PureLink first introduced its MPX-100 Total Signage Solution in 2016, Syncomation immediately began integrating the system into many of their designs. The MPX-100 II is an improved and upgraded version of the MPX-100, a Wi-Fi-equipped digital media player. Together with the accompanying MPX Management Software Suite, the UHD-compatible MPX-100 II provides a complete digital signage solution for a multitude of applications such as retail, restaurants, hotel lobbies, airport information and public transportation. The MPX Management Software is a free tool that is included with the MPX-100 II media player, which lowers costs for end users right away as there are no monthly access or license fees to consider. Additionally, adding locations in a phrased deployment becomes quick and easy. Corporate IDs and user assignments are managed centrally, and, once the initial server is in place, any new locations can be up and running almost immediately. “It is literally a 30-second process to add players with PureLink’s solution, and the system is great as far as the security aspect and offering complete in-house control,” stated Collin Smerk, CFO at Syncomation.
The MPX-100 II can be accessed remotely, which allows users to conveniently upload media, manage schedules and monitor performance. It also allows for the export of playlist content via built-in Wi-Fi, LAN or USB options for a self-sufficient, Android-based solution.
The MPX-100 II also offers 1GB of built-in flash memory as well as a securable (key-lock) SD card slot allowing expansion of up to 128GB for local content storage. This solution proved to be a robust answer to the client’s cost requirements and satisfied Syncomation’s expectations for security and reliability.
“We had been using more and more of PureLink’s extenders, splitters and chassis-based switchers for video distribution,” said Smerk. “And we knew from experience that when we install a PureLink product for our customer, there is a very small percentage of failure,” he added. “We have used a lot of PureLink products, and they are always extremely reliable in a lot of different situations,” added Dwayne Murphee, CEO at Syncomation.
An important part of implementing these complex, technical solutions is having the right partner. In order to better serve their clients, integrators need partners that are responsive to any input on product improvements or enhancements that they get. In this case, PureLink has a reputation for going far beyond the scope of competitive manufacturers offering similar solutions. “They just seem to listen more and do a great job of incorporating the features or new product functions that we talk to them about,” said Smerk. “We’re amazed that they can implement these changes so swiftly, sometimes in the next product cycle, or for something like a firmware update, in a day or two, while the ticket is still open,” he added. Syncomation also values partners who are committed to saving both them and their client money and headaches. “Clients hate downtime, and once PureLink products are installed, they are rock solid,” said Smerk. “We don’t ever have to worry about it.”
In digital signage, the hardware component essentially does the same job no matter what supplier you use, sending both standard display content to the viewer, as well as interactive displays that change according to viewer responses. Although the MPX-100 II is offered with an unprecedented three-year warranty, the key difference in this system is the software.
In the end, once the MPX-100 II player/software solution was deployed, it was received very positively by both the employees from other locations and divisions saw how easy it was to use this system and how clearly their messaging could be delivered, they began to request the same setup at their own offices. As a result, the client recently ordered 11 more MPX solutions to go in another office location – a project that Syncomation will also take on, encompassing system setup and installation, as well as comprehensive training on the MPX Management Software.
“Most customers are happy to pay for product training at that level,” sated Mr. Murphee. “PureLink has been offering it on a monthly basis for free, and the level of knowledge of the instructor is far better than those offered by any of their competition,” he added. PureLink offers several training sessions per month on both their Digital Signage and IP Video hardware/software solutions. These are offered in the form of complementary webinars that are also certified for InfoComm CTS RU credit.
For Syncomation, the MPX provided the end user with not only a significant cost savings component but a crisp and clear picture at a display resolution of up to 1080p in Full HD. “PureStream [MPX] has plenty of space on board, and we don’t have to worry about ultra-high compression and super small images files,: stated Mr. Murphee. “With is master processor, we see no stutter during transition, and the aspect ratio is perfect,” he added.
The company found PureLink’s MPX solution to be a vast improvement over what they were using before. The system offers control of large numbers of players based in any location and allows users to centralize content creation and schedule management and deployment from anywhere. “So by not having to troubleshoot their equipment all the time, PureLink saves us money, and we can then pass that on to our customers,” stated Mr. Smerk. “That’s one less thing we have to worry about during design and installation,” he concluded.
Focused on innovation and quality, PureLink is the leading provider of digital connectivity solutions to commercial audio/video and IT markets worldwide. PureLink has pioneered a powerful line of matrix-switching, format conversion, signal distribution and long-distance extension systems that are optimized to support any consumer or commercial application.
For further information on our product offerings, please visit www.purelinkav.com
Syncomation – A/V integrator:
A premiere A/V integrator based in the Southeast, Syncomation brings together their expertise in corporate networking, along with the best in modern conference room and collaboration technology to simplify and easily manage complex A/V systems. Syncomation provides products and services that are tailored to meet the specific and ever-changing demands of each client, while building value through satisfaction and by consistently producing superior results.