Quividi, the global leader in DOOH Audience and Attention Analytics, is pleased to announce the addition of well-known DOOH technology veteran Daniel Parisien to its leadership team as Chief Strategy Officer.
Daniel will oversee Quividi’s strategy and business development globally. He will contribute to the product, marketing, sales and will also act as chief evangelist for the organization. Daniel reports directly to CEO Ke-Quang Nguyen-Phuc.
Daniel brings a wealth of experience and achievements to Quividi. In 2003, he joined as one of the first three developers at BroadSign. A key member for 12 years, he headed vital initiatives such as the early large-scale digital conversions of Accent Health and JCDecaux and the audit of BroadSign proof of play by Arbitron. After leaving in 2015, Daniel founded Wherevery and engaged on DOOH, smart city and smart store projects with several transnational corporations.
“Out-of-home and digital place-based are maturing into end-to-end digital advertising media and Quividi stands uniquely positioned to be the de-facto audience authority with its privacy-protecting attention analytics platform” says Parisien. “With its real-time API, which provides a local creative-contextual engine, and its graphical scenario editor, which agencies can use to transform DOOH ads into DOOH experiences, Quividi is fast becoming an easy decision for OOH owners and agencies looking to invest in a future-safe data strategy”.
“Daniel joins the company’s executive team at a time of rapid growth for Quividi” adds Ke-Quang Nguyen-Phuc, Quividi CEO. “His expertise at the intersection of DOOH, data and creativity will help us accelerate on a number of immediate strategic initiatives, including the development of our suites of programmatic services, our integration with leading DSP and SSP platforms as well as our expansion in key markets such as Middle East, Asia and Latin America”.
Quividi and Daniel Parisien will be at FEPE in Stockholm (7-9 June 2017) and Cannes Lions (17-24 June 2017) to showcase the company’s suite of analytics, programmatic and creative services.
About Quividi – www.quividi.com
Quividi’s In Real-Time & In Real Life data unlock the full potential of programmatic trading and contextual advertisement for screen network operators, agencies and advertisers.
Created in 2006, Quividi is the industry standard for Audience and Attention Analytics in DOOH with over 500 end-customers and 800 million people analyzed every month in 50+ countries. Quividi’s computer-vision technology measures MRC-compliant viewability and views, which elevate DOOH to the most accountable digital medium available today. Its creative and marketing suite also enables campaign creation and optimization, based on context and audience engagement (demographics, mood, environment…).
Quividi’s solutions fully respect privacy, they never store any face images or collect any biometric identifiers and personal data.