Quividi, the #1 Audience & Context-Aware platform for DOOH and Digital Signage, announces that Eric Penot has joined its Board of Directors.
Eric Penot is currently the COO of SiliconCore Technology, where he leads Sales, Marketing and Customer Support.
From 2009 to 2015, he was Group Vice President Digital Media for JCDecaux. Under his tenure, he led the Digital transformation of the group, defined their Digital strategy and organized the development of Digital in the group worldwide.
Prior to this, he was CIO of JCDecaux North America, Inc. for 11 years, and prepared JCDecaux to lead the Digital revolution in the North American Out of Home advertising industry.
Before JCDecaux, Eric was the Director of IT for Havas Regies in France, a subsidiary of Vivendi, in charge of commercializing advertisement for the 10 largest local French newspapers. He began his career as a consultant for Cap Gemini in France. Eric is currently based in Paris, France with his wife and three children.
« The transformation of OOH into a truly digital medium is only starting. Automation, real-time data and attention measurement will deeply change the face of the industry and leverage, at scale, its creative, engagement and monetization potential», says Eric Penot.
« Programmatic Advertising is bringing new revenues streams and new behaviours to DOOH. Eric’s long standing experience with key players of this ecosystem are invaluable for our board in this context», says Olivier Duizabo, Quividi co-Founder and Chairman of the board.
Created in 2006, Quividi provides the #1 Audience & Context Aware platform for digital out-of-home (DOOH) and Digital Signage, with 500 end-customers and 700+ million people analyzed every month in 50+ countries. Quividi’s Anonymous Video Analytics (AVA) certifies viewership and analyzes the demographics and mood of the audience, while fully respecting personal privacy. It helps screen network operators, agencies and advertisers create context responsive campaigns designed for diverse audience groups and receive precise performance reports. Operating in real time, it paves the way for programmatic efficiency gain.