Razorfish and DREAMBOX Receive Top APEX Honors


The 13th Annual DSE APEX Awards are now officially a thing of the past, and congratulations to all of 2017’s winners and nominees. Most importantly, congratulations are in order for the evening’s two main winners: Razorfish for T-Mobile’s Time Square retail installation and DREAMBOX Visual Communications, Inc. for the public space display of Conquest of Istanbul, 563rd Anniversary.

Razorfish took home the Installation of the Year APEX Award for the mind-blowing retail experience offered at T-Mobile’s Times Square Store. The company assembled a talented multidisciplinary team to help build a store that needed to not only stand out, but be bold enough to rise above the noise of Times Square.

From the 13-foot multi-touch wall that visualizes T-Mobile’s class-leading network to the Music Freedom experience that allows guests to personalize, create and share a musical moment based on their own taste, every corner of the store is exploratory, fun and engaging.

Bringing the interior to life is an enormous 20-foot-high by 75-foot-long video wall that surrounds the store environment with more than 3.2 million synchronized pixels. During closed hours, the store continues to add energy to Times Square by showcasing a signature video experience every 20 minutes, bringing T-Mobile’s brand to the city that never sleeps.

The Content of the Year APEX Award went to DREAMBOX Visual Communications, Inc. for Conquest of Istanbul, 563rd Anniversary in the Public Spaces category. Fetih 563rd is an annual celebration that gathers half a million people in the large esplanade of Yenikapi in Istanbul. DREAMBOX built a stage of huge dimensions to recreate the Constantinople walls of year 1453 for more than 700 performers that included mechanical props and video mapping with firework synchronization.

The Fetih 563th was live broadcasted from many TV stations, and it has generated a big amount of interest in the social media and press because it was the first  time a show was built with those characteristics  for the celebration.

Despite being staged on opposite sides of the world, both of these big winners were able to create excitement for audiences with unprecedented scope and imagination. See below for Installation of the Year and Content of the Year case studies as well as a complete list of this year’s winners in each category:


Gold Winners:

Arts, Entertainment & Recreation: Christie for Star Wars: The Force Awakens Red Carpet World Premieres

Business & Government Services: Salesforce for Salesforce West Lobby Video Screen

Education & Healthcare: GestureTek Health for St. Joseph’s Health Centre Just for Kids Clinic

Event Venues & Hospitality: Dimensional Innovations for U.S. Bank Stadium/Vikings Voyage

Food & Beverage: HEROFi INC. for Buffalo Wild Wings B-DUBS TV

Immersive Environments: ESI Design for Terrell Place, Washington D.C.

Public Spaces: Dreambox Visual Communication, Inc. for Conquest of Istanbul, 563rd Anniversary

Retail: SapientRazorfish for T-Mobile Signature Stores

Transportation: Metropolitan Transit Authority Arts & Design for The Blowing Bowler

Click here for the page with the full list of this year’s APEX Award Winners.

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, TBO.com, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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