BROOKINGS, S.D. – Aug. 16, 2017 – Red Rocks Amphitheatre continues a partnership with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, for new 8-millimeter LED video display panels at their location in Morrison, Colorado, the highest resolution outdoor video displays in the state. The portable LED panels were delivered and hung in place in April.
“This display is important for providing information and enhancing the fan experience at Red Rocks,” said Tad Bowman, venue manager at Red Rocks. “It’s a technology that fits in perfectly with the natural beauty of Colorado’s most beautiful concert venue.”
The new panels feature 8-millimeter line spacing for increased resolution and image quality. They are combined to form a display measuring approximately 14.5 feet high by 20.5 feet wide to hang near the main stage of the Red Rocks Amphitheatre to bring an added visual element to events. The display can show live and recorded video as well as other animated content and special messages such as amber alerts and storm warnings.
“Red Rocks Amphitheater is treasured by the state of Colorado and the entertainment industry as a whole,” said Eric Cain, Daktronics sales representative. “Visitors enjoy concerts, high school graduations and yoga sessions while tourists from all over the world come to admire all that Red Rocks has to offer. This new high-resolution video display will provide these visitors a clear, crisp image that will only add to the beautiful atmosphere. We are honored to play a small part in the memories created at this venue.”
The previous displays stayed in place at the Denver Coliseum between the order and delivery of the displays for Red Rocks Amphitheatre. Daktronics was able to provide a temporary solution until the new product arrived on site.
Cain continued, “Today’s mobile LED displays are built to last only 2-3 years on a specific tour, traveling from one concert to the next, then discarded. The City of Denver and Red Rocks were looking for a solution that would last them 10 years, able to handle the harsh sun and other Colorado elements, provide a clear image from every seat, and have the displays manufactured right here in the United States. We were able to check these boxes for them and we can’t wait to serve them for the lifetime of their new video display.”
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.
About Red Rocks Amphitheatre
Red Rocks Park and Amphitheatre is owned by the City and County of Denver and the venue operated by the City’s Arts & Venues agency. The 9,500-seat amphitheatre has been in operation since 1941 and is a National Historic Landmark. Red Rocks Amphitheatre is Colorado’s most visited tourist destination, hosting more than 1.2 million concertgoers annually.
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.